Ivory

Ivory is a long-standing American brand known for its gentle and pure personal care products, including bar soap, body wash, and baby items. Ivory gained popularity for its “99.44% pure” formula and ability to float in water.

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Buy Ivory products online in Canada 

Ivory is an iconic American personal care brand best known for its white, mildly scented bar soap, created and owned by Procter & Gamble (P&G). Ivory was officially introduced in 1879 when James Norris Gamble, a chemist and the son of P&G co-founder James Gamble, developed an inexpensive, exceptionally pure white soap. Ivory is best known for its mild bar soap and reputation for purity and simplicity. The name "Ivory" was inspired by Harley Procter, son of co-founder William Procter, who drew from a biblical passage in Psalm 45:8—"all thy garments smell of myrrh and aloes and cassia out of the ivory palaces"—to give the soap its distinctive name. Ivory was developed following a research breakthrough by chemist James N. Gamble, who formulated a soap that was “99.44% pure” and unique for its ability to float in water—a feature that quickly became a signature trait and key marketing point. 

Ivory soap quickly became famous for two unique qualities: its ability to float in water, a feature discovered accidentally during production, and its purity, famously advertised as "99 and 44/100% pure" based on independent laboratory analysis. The floating property was a significant innovation in the late 19th century, making it easier for people bathing in rivers or tubs to find their soap. Ivory’s first slogan, "It Floats!", was introduced in 1891, and the purity claim became a cornerstone of its marketing by 1895. Over the decades, Ivory became synonymous with gentleness, cleanliness, and family-safe care, making it a staple in American households for generations. 

The origins of Ivory trace back to the early days of Procter & Gamble, founded in 1837 in Cincinnati, Ohio, by William Procter, an English candle maker, and James Gamble, an Irish soap maker. Ivory prospered through the 19th century, especially after supplying soap and candles to the Union Army during the Civil War, which helped popularize its products nationwide. Ivory products are dermatologist-tested, free of dyes and heavy perfumes, and widely available across North America in supermarkets, drugstores, and online platforms. Ivory has evolved to meet modern consumer needs while maintaining its heritage of clean, safe, and effective personal care. 

Over the decades, the Ivory brand expanded beyond bar soap to include liquid hand soap, dishwashing detergents, and other personal care products. Despite changing consumer preferences and a decline in market share, Ivory remains a flagship brand for P&G and is deeply woven into the company's history and American culture. Ivory continues to be recognized for its simplicity, purity, and historical significance in the evolution of American consumer products. As a legacy brand under Procter & Gamble, Ivory continues to be a trusted name in the soap and skincare industry, especially favored by those with sensitive skin, young families, and anyone seeking minimalist, fragrance-free body care solutions. 

Where to buy Ivory products in Canada 

You can purchase Ivory items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Ivory products, including:

  • Ivory Soap Bar
  • Ivory Aloe Body Wash

YesWellness provides the following benefits when purchasing Ivory items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Ivory items with the convenience of online shopping and home delivery. Here's how you can buy Ivory from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the Ivory collection.
  3. Select the desired Ivory products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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