Buy Alaffia products online in Canada
Alaffia is a globally recognized social enterprise and fair-trade beauty and wellness company deeply rooted in West African traditions, community empowerment, and sustainable sourcing. Alaffia was founded in 2003 by Olowo-n’djo Tchala, a native of Kaboli, Togo, and his wife Prairie Rose Hyde, an environmental volunteer from Washington State, USA, with a mission to bridge African craftsmanship with global markets in a way that uplifts communities. Headquartered in Olympia, Washington, Alaffia partners with women-led cooperatives in Togo and Ghana, where thousands of women handcraft its core ingredients—unrefined shea butter, African black soap, coconut oil, and neem—using traditional methods. This cooperative model ensures fair wages, independence, and dignity, while fostering sustainable supply chains that reflect both cultural heritage and environmental responsibility.
The origins of Alaffia are deeply personal to Tchala, who experienced firsthand the systemic barriers faced by women in rural West Africa. Together with Hyde, he built Alaffia into a company that transforms global demand for clean beauty into opportunities for economic resilience, gender equity, and cultural preservation. Since its founding, Alaffia has expanded internationally, making its products widely available across mainstream retail and e-commerce platforms.
The Alaffia product portfolio is extensive, including shampoos, conditioners, lotions, moisturizers, body washes, facial cleansers, baby care, and hand soaps. All Alaffia formulations are clean-label, free from parabens, sulfates, phthalates, and synthetic fragrances, with certifications such as Fair for Life, Non-GMO Project Verified, cruelty-free (Leaping Bunny), and vegan options. Alaffia combines African botanicals with modern cosmetic science, ensuring its products are effective, safe, and accessible to conscious consumers.
What truly distinguishes Alaffia is its reinvestment in community impact through the Global Alliance for Community Empowerment (GACE), a nonprofit arm funded by product sales. Through GACE, Alaffia has supported thousands of maternal healthcare births, built and stocked schools, provided vision care, distributed more than 10,000 bicycles to students, installed water wells, and planted hundreds of thousands of trees to fight desertification. Every purchase of Alaffia products directly contributes to measurable social and environmental progress, improving the lives of more than one million people in West Africa.
Over the years, Alaffia has become more than a personal care line—it is a movement built on cultural heritage, women’s empowerment, and environmental sustainability. Today, Alaffia continues to educate consumers about the cultural significance of African black soap and shea butter, while expanding into new product innovations and markets. Celebrated as both a clean beauty leader and a force for global change, Alaffia proves that ethical commerce can transform lives and create lasting impact worldwide.
Where to buy Alaffia products in Canada
You can purchase Alaffia items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Alaffia products, including:
- Alaffia EveryDay Shea Shampoo
- Alaffia EveryDay Coconut Body Wash Purely Coconut
YesWellness provides the following benefits when purchasing Alaffia items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Alaffia items with the convenience of online shopping and home delivery. Here's how you can buy Alaffia from YesWellness:
- Visit the YesWellness website.
- Browse the Alaffia collection.
- Select the desired Alaffia products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
