PVL

PVL (Pure Vita Labs) is a Canadian sports nutrition brand that formulates high-performance supplements for athletes, bodybuilders, and fitness enthusiasts. PVL is known for its clean, banned-substance tested products like protein powders, BCAAs, and creatine, designed to support strength, endurance, and recovery.

Filter:

Price
The highest price is $129.99 Reset
$
$
Brand
0 selected Reset
Features
0 selected Reset
Size
0 selected Reset
Flavour
0 selected Reset

20 products

Learn more

Buy PVL products online in Canada 

PVL is a Canadian sports nutrition company—formally known as Pure Vita Labs—founded in 1996 and based in Port Coquitlam, British Columbia. PVL specializes in high-quality, performance-driven products for athletes and fitness enthusiasts. PVL was established by a family passionate about health, fitness, and clean performance nutrition, with the goal of creating supplements that deliver real results for athletes without compromising on ingredient quality or safety. Over the decades, PVL has grown into one of Canada’s most respected and recognized sports supplement brands, serving both elite athletes and everyday fitness enthusiasts across North America and beyond.

PVL was created with a commitment to supporting athletes with clean, effective nutrition. The brand is built around the principle of providing "extremely high-quality, well-formulated products"—eschewing synthetic flavors, colors, or sweeteners, and guaranteeing full ingredient transparency. Their full line, spanning protein powders, BCAAs, hydration solutions, and more, is rigorously tested for banned substances by LGC, the world's leading sports anti-doping laboratory, and carries Informed Choice and Strong Science certifications. Unlike many competitors, PVL controls every aspect of its manufacturing process—from formulation and blending to packaging and distribution—under one roof. This full vertical integration allows PVL to uphold the highest standards for ingredient purity, potency, and consistency, ensuring that what’s on the label is exactly what’s in the product.

PVL specializes in a wide range of high-performance supplements including whey proteins, branched-chain amino acids (BCAAs), creatine monohydrate, pre-workouts, hydration formulas, and electrolyte blends. Its flagship product lines—such as PVL ISO Sport Whey, PVL EAA+BCAA Complete, and PVL CREATINE GOLD—are all made with 100% clean-label ingredients. That means no artificial colours, sweeteners, or preservatives—just natural flavours and tested, functional compounds.

One of PVL’s strongest brand differentiators is its Informed Choice® certification, a globally recognized anti-doping assurance program run by LGC (a world-class lab that tests for banned substances in sport). All PVL Natural Series products undergo rigorous batch-by-batch screening to ensure they're free from more than 250 substances banned by organizations such as WADA, the UFC, and NCAA. This makes PVL a trusted name among Olympic athletes, professional competitors, and drug-tested strength and conditioning communities.

In addition to its clean product promise, PVL has built strong partnerships with athletes who align with its core values of discipline, performance, and integrity. Notable ambassadors include Olympic-level competitors, national team members, and high-performing Canadians such as beach volleyball star Brandie Wilkerson. These partnerships help PVL stay rooted in real performance culture while showcasing its relevance across diverse sports.

PVL’s branding is bold, straightforward, and functional—designed to communicate trust, transparency, and results. The packaging often highlights certifications, key ingredients, and usage goals (e.g., recovery, strength, endurance) in a no-nonsense tone, appealing to informed consumers and serious gym-goers. Its distribution spans Canadian health stores, gyms, online retailers, and global markets, making it one of the few Canadian-made brands with truly international reach in the sports supplement sector.

Today, PVL continues to expand its innovation pipeline with new delivery formats, updated formulations based on emerging research, and a growing emphasis on performance-driven wellness. Whether supporting strength training, hydration, endurance, or recovery, PVL remains committed to providing clean, science-backed nutrition products that empower athletes to reach their highest potential—naturally.

Where to buy PVL products in Canada 

You can purchase PVL items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of PVL products, including:

  • PVL ISO Gold whey protein
  • PVL ISO Sport Whey
  • PVL Sport Gainer
  • PVL PRO H2O hydration formula

YesWellness provides the following benefits when purchasing PVL items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality PVL items with the convenience of online shopping and home delivery. Here's how you can buy PVL from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the PVL collection.
  3. Select the desired PVL products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

800 brands. 15,000 products. 600,000 happy customers.

We're thrilled to provide everything your health needs, and what makes us even prouder is our commitment to excellent customer service. Just read our vitamins & supplements store reviews!