Buy Now Designs products online in Canada
Now Designs is a heritage home and kitchenware brand founded in 1967, originally established in San Francisco and later based in Vancouver, British Columbia, Canada. Known for its fusion of timeless craftsmanship and modern artistry, Now Designs began as a textile company focused on producing high-quality kitchen linens, including tea towels, aprons, and tablecloths, that combined elegance, functionality, and a touch of joy. Over time, Now Designs became a North American household name, offering kitchen and home décor that brought colour, creativity, and warmth into daily living.
Now Designs was founded during the rise of mid-century design culture, emerging as a pioneer in stylish, durable, and affordable kitchen textiles. By the 1970s and 1980s, the company had grown into a globally recognized lifestyle brand known for its cheerful prints, playful motifs, and practical design. Its collections reflected inspirations from nature, global artistry, and food culture, making Now Designs synonymous with vibrant home essentials that balance form and function.
In 2004, Now Designs was acquired by Danica Imports, a Vancouver-based importer of European-inspired kitchenware founded in 1964. This merger united two design-driven companies with complementary visions, forming the Danica Studio Group, which now includes Now Designs, Danica Studio, and Danica Heirloom. Together, they expanded Now Designs' global reach, continuing to innovate through seasonal collections that reflect artistry, sustainability, and conscious living.
Now Designs is celebrated for its signature kitchen textiles and home accessories that blend practicality with personality. Its product lineup includes tea towels, aprons, oven mitts, table linens, mugs, serveware, storage jars, and eco-friendly alternatives to single-use items. Each collection showcases Now Designs' signature aesthetic—playful patterns, bold colour palettes, and timeless motifs—designed by in-house artists and guest illustrators.
Sustainability has become a defining aspect of Now Designs’ evolution. Now Designs' “Second Spin” line uses Global Recycled Standard–certified cotton and polyester derived from post-consumer waste, while its “Clean Coast” collection incorporates fibers made from ocean-bound plastics. In addition, Now Designs produces items made from sustainable materials like neem wood, prized for its antibacterial qualities and rapid regrowth.
Now Designs integrates environmentally conscious practices across its operations, including recyclable packaging, low-impact dyes, and partnerships with ethical manufacturing facilities around the world. Its design and distribution hub remains in Vancouver, where a dedicated creative team develops exclusive seasonal collections that celebrate global artistry and Canadian craftsmanship.
Beyond its ecological initiatives, Now Designs prioritizes community engagement, supporting local artisans, responsible supply chains, and social causes aligned with sustainability and fair labour practices. This holistic approach has helped Now Designs build a reputation not only for quality products but also for integrity and environmental responsibility.
Today, Now Designs products are sold across North America, Europe, and Asia through retailers such as Hudson’s Bay, Anthropologie, Well.ca, Crate & Barrel, and independent boutiques. Now Designs remains a cornerstone of the Danica family, continuing to innovate while staying true to its design-driven roots.
In essence, Now Designs is more than a home décor brand—it’s a symbol of creativity, quality, and sustainability. With over five decades of heritage, Now Designs continues to transform everyday living into an experience of “useful beauty,” offering timeless, thoughtfully designed home and kitchen essentials that connect artistry, functionality, and joy.
Where to buy Now Designs products in Canada
You can purchase Now Designs items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Now Designs products, including:
- Now Designs Doormats
- Now Designs Dishcloths
- Now Designs Take Cover Masks
YesWellness provides the following benefits when purchasing Now Designs items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Now Designs items with the convenience of online shopping and home delivery. Here's how you can buy Now Designs from YesWellness:
- Visit the YesWellness website.
- Browse the Now Designs collection.
- Select the desired Now Designs products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
