NOW

Buy NOW products online in Canada 

NOW is a U.S.-based, family-owned natural health and wellness brand founded in 1968 in the Chicago area by Elwood Richard, originally launched in Villa Park and later expanded across Glendale Heights and Bloomingdale, operating within the dietary supplements, functional nutrition, sports nutrition, and natural personal care sector, and recognized globally for combining science-based formulation, vertical manufacturing, and affordability to deliver accessible wellness products.

NOW was founded during a time when vitamins and supplements were often expensive and limited to niche markets. Drawing inspiration from his father’s soy-based business, Elwood Richard built NOW around a disruptive idea: high-quality natural health products should be affordable and widely available, leading to NOW’s long-standing philosophy of “Natural, Organic, Wholesome.” This accessibility-first model positioned NOW as a value-driven wellness brand, where cost efficiency is achieved through internal control rather than reduced quality.

A defining feature of NOW is its vertical integration, with control over ingredient sourcing, formulation, manufacturing, and packaging. Large-scale operations are centered in Bloomingdale, Illinois, where NOW maintains GMP-certified facilities, supported by distribution hubs such as Sparks, Nevada and international operations including Guelph through its Canadian partner Puresource. This infrastructure enables NOW to maintain consistent quality while scaling globally across more than 60–70 countries.

NOW emphasizes rigorous quality assurance systems, including identity testing of raw materials, potency verification, and screening for contaminants such as heavy metals and microbes. These processes support NOW’s reputation for delivering reliable products at accessible price points.

The NOW product ecosystem functions as a multi-category wellness platform, anchored by its extensive supplement portfolio of over 1,400 SKUs. This includes vitamins and minerals, herbal extracts, amino acids, probiotics, and specialty nutrients designed to support key physiological systems such as immune, metabolic, and digestive health. Beyond supplements, NOW expands into functional foods—offering organic pantry staples, oils, and protein powders—bridging the gap between everyday nutrition and supplementation.

In the sports nutrition category, NOW provides protein supplements, amino acids, and recovery products that support active lifestyles. Through NOW Solutions, NOW also extends into personal care with essential oils, skincare products, and body care items, creating a holistic wellness system that integrates both internal and external health.

NOW operates with a science-based formulation philosophy, combining nutritional biochemistry, evidence-based ingredient selection, and functional dosing strategies. At the same time, its iconic orange-label packaging has become a recognizable symbol of affordable quality in the natural health industry.

As a family-owned company, NOW continues to be led by members of the Richard family, including Elwood Richard’s sons, maintaining independence while scaling globally. NOW has received industry recognition such as multiple Vity Awards, reinforcing its credibility within the natural products sector.

Within the competitive landscape, alongside brands such as Nature's Way, Solgar, and Garden of Life, NOW differentiates itself through its affordability, vertical integration, broad product diversity, and long-standing heritage.

NOW products are designed for daily, routine-based use, supporting supplementation, nutrition, personal care, and fitness needs, making NOW a lifestyle-integrated wellness solution rather than a niche offering.

NOW ultimately represents a comprehensive natural health platform that integrates supplements, nutrition, personal care, and vertically integrated manufacturing, delivering science-based, affordable products that democratize access to wellness while shaping the global natural health industry.

Where to buy NOW products in Canada 

You can purchase NOW items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of NOW products, including:

• NOW Vitamin D-3 1000IU
• NOW D-Mannose Powder
• NOW Super Enzymes

YesWellness provides the following benefits when purchasing NOW items:

• Free shipping on orders over a certain amount.
• Detailed product information and customer reviews.
• A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality NOW items with the convenience of online shopping and home delivery. Here's how you can buy NOW from YesWellness:

1. Visit the YesWellness website.
2. Browse the NOW collection.
3. Select the desired NOW products.
4. Add them to your cart.
5. Proceed to checkout.
6. Complete your purchase.