Colgate is an American brand principally used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes, and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap. Championing optimism means we are committed to creating a healthier planet and work every day to create healthy smiles for all. It's not always easy to be an optimist, but when you make that choice it can be a powerful force for change in your life. Everyone has the right to a bright, problem-free smile.