Buy Axe & Sledge products online in Canada
Axe & Sledge is a U.S. sports nutrition and fitness supplement brand founded in 2018 by IFBB Pro bodybuilder Seth Feroce and business partner Bobby Dautrich in Pittsburgh, Pennsylvania, created with the mission to deliver high-quality, fully transparent, and clinically dosed supplements designed for the “hardest workers in the gym.” Axe & Sledge is built on a blue-collar philosophy of discipline, integrity, community, and no-nonsense nutrition, shaping a brand identity that resonates deeply with bodybuilders, powerlifters, strongman competitors, hybrid athletes, and dedicated gym-goers who demand real results.
Axe & Sledge was established in 2018 by Seth Feroce—an IFBB Pro known for his raw authenticity, training intensity, and educational content—and Bobby Dautrich, who brought business acumen and operational direction to Axe & Sledge. Headquartered in Pittsburgh, Pennsylvania, Axe & Sledge was created to fill a gap in the sports nutrition market: premium, honest, non-proprietary supplements made for people who train with intention and intensity. Axe & Sledge launched with four foundational formulas—Demo Day, Ignition Switch, Double Time, and Hydraulic—and quickly expanded into a full catalog of more than two dozen products.
Axe & Sledge is known for its strict transparency ethos, avoiding proprietary blends entirely and showcasing complete, clinically validated dosages on every label. Products are formulated in partnership with FDA-registered, cGMP-certified U.S. manufacturing facilities, with third-party testing to ensure purity, potency, and consistency. Axe & Sledge incorporates numerous patented and trademarked ingredients to enhance performance and absorption. These ingredients strengthen Axe & Sledge’s identity as a science-driven brand that prioritizes results rather than marketing gimmicks.
Axe & Sledge has become known for a highly targeted lineup that avoids redundancy and addresses distinct performance needs. Several Axe & Sledge products are Informed-Sport Certified, supporting competitive athletes who require banned-substance testing and strict quality assurance.
Axe & Sledge is widely recognized for its creative and nostalgic flavor collaborations, bringing industry-exclusive partnerships with ICEE®, Dippin’ Dots®, and Warner Brothers’ ELF®, as well as in-house originals like Deadlifts & Gummy Bears, Shoreline Fruit, and seasonal limited editions. These flavors have helped the brand gain cult-level popularity, contributing to high engagement and repeat customers within the “Axe & Sledge Army.”
Axe & Sledge maintains one of the strongest communities in the industry, built through motivational messaging, athlete partnerships, social media engagement, and Seth Feroce’s influential YouTube and podcast presence. Axe & Sledge’s customer community—known as the Demo Crew or Axe & Sledge Army—reflects a shared ethos of hard work, honesty, self-improvement, and consistency. Educational content, training videos, and lifestyle messaging reinforce a culture of accountability and long-term health.
Axe & Sledge is sold in major U.S. retailers such as Vitamin Shoppe and Nutrition Faktory, as well as hundreds of independent supplement stores, gyms, and specialty shops. Internationally, the brand has expanded across Canada, Europe, Australia, Asia, and the Middle East, establishing itself as one of the fastest-growing names in performance nutrition.
Axe & Sledge continues to stand out through scientific formulations, patented ingredients, elite manufacturing quality, community-driven values, and a gritty, hard-working culture that resonates with people committed to becoming their strongest selves.
Where to buy Axe & Sledge products in Canada
You can purchase Axe & Sledge items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Axe & Sledge products, including:
- Axe & Sledge The Grind Slush Puppie (Various Flavours)
- Axe & Sledge Farm Fed Whey Protein Isolate (Various Flavours)
YesWellness provides the following benefits when purchasing Axe & Sledge items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Axe & Sledge items with the convenience of online shopping and home delivery. Here's how you can buy Axe & Sledge from YesWellness:
- Visit the YesWellness website.
- Browse the Axe & Sledge collection.
- Select the desired Axe & Sledge products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
