Verum Beauty Labs

Buy Verum Beauty Labs products online in Canada 

Verum Beauty Labs is a Canadian clean-beauty skincare formulation company founded in January 2018 and based in Guelph, Ontario. Verum Beauty Labs was established by Eira Shoichet, a cosmetic chemist and formulator, and is built around science-led development, ingredient transparency, and minimalist, results-focused skincare routines.

Verum Beauty Labs was created to address growing consumer fatigue with overly complex skincare regimens and vague clean-beauty claims. The brand name “Verum,” derived from the Latin word for truth, reflects its core philosophy of truth in formulation, where every ingredient has a clear function and unnecessary additives are intentionally excluded.

Founded and led by Eira Shoichet—who holds a BSc in Chemistry from the University of Winnipeg, a Certificate in Cosmetic Science from the University of Cincinnati, and diplomas in natural skincare formulation—the brand is deeply rooted in cosmetic chemistry and formulation science. Shoichet serves as Founder and Formulator, overseeing research and development across emulsions, surfactant systems, and oil- and water-based products, with a strong focus on stability, efficacy, sensory performance, and scalable manufacturing.

Verum Beauty Labs operates from a dedicated cosmetic manufacturing lab in Guelph, Ontario, equipped for in-house mixing, blending, heating, and product testing. This hands-on production model allows for tight quality control and formulation precision, supporting both the brand’s own product line and compliant, cost-efficient small-scale manufacturing and consultation work.

The brand positions itself at the intersection of clean formulation and cosmetic science, combining lab-developed, skin-identical, or bio-compatible actives with carefully selected plant-derived ingredients. Common ingredients across the line include hemp seed oil, ceramides, evening primrose oil, allantoin, flaxseed oil, and other botanicals chosen for skin tolerance, barrier support, and hydration rather than trend appeal.

Verum Beauty Labs’ formulation philosophy centers on skin barrier integrity, hydration balance, calming support, texture improvement, and long-term skin resilience. Products are designed to work with the skin’s natural functions, emphasizing prevention and maintenance over aggressive or short-term cosmetic effects.

The product lineup is intentionally tight and minimalist, featuring core essentials such as hydration-focused serums, a gentle gel-to-milk cleansing gel with hemp seed oil, a ceramide-rich moisturizing skin cream with evening primrose oil, and an allantoin hand cream with flaxseed oil. This curated approach encourages routine simplicity, promoting fewer products used more consistently and thoughtfully.

From a standards and ethics perspective, Verum Beauty Labs emphasizes vegan and cruelty-free formulations and aligns with modern clean-beauty exclusion principles. The brand avoids ingredients commonly associated with irritation or unnecessary formulation complexity, reinforcing its commitment to functional clarity and skin compatibility.

Verum Beauty Labs adopts a clinical, modern, and restrained aesthetic, using neutral colour palettes, clean typography, and lab-inspired design cues to communicate credibility and scientific rigor. Within the Canadian skincare landscape, the brand is recognized as a local indie formulation-driven label, often highlighted in “buy Canadian” and Ontario-made beauty conversations.

Verum Beauty Labs positions itself as a truth-driven Canadian skincare brand that blends cosmetic chemistry expertise, clean formulation standards, and minimalist design to deliver effective, transparent, and long-term skincare solutions.

Where to buy Verum Beauty Labs products in Canada 

You can purchase Verum Beauty Labs items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Verum Beauty Labs products, including:

• Verum Beauty Labs Vitamin C Serum
• Verum Beauty Labs Niacinamide Moisturizing Cream
• Verum Beauty Labs Q10 Facial Serum

YesWellness provides the following benefits when purchasing Verum Beauty Labs items:

• Free shipping on orders over a certain amount.
• Detailed product information and customer reviews.
• A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Verum Beauty Labs items with the convenience of online shopping and home delivery. Here's how you can buy Verum Beauty Labs from YesWellness:

1. Visit the YesWellness website.
2. Browse the Verum Beauty Labs collection.
3. Select the desired Verum Beauty Labs products.
4. Add them to your cart.
5. Proceed to checkout.
6. Complete your purchase.