Buy Felicetti products online in Canada
Felicetti is a historic, legacy Italian pasta producer (Pastificio Felicetti S.p.A.) founded in 1908 by Valentino Felicetti in Predazzo, a village in the Val di Fiemme at the foot of the Dolomite Mountains in Trentino–Alto Adige/Südtirol, northern Italy. The company began when Valentino—originally a building contractor for the Austro-Hungarian Empire—purchased the existing “Prima Fabbrica Fiemmese di Paste Alimentari” and transformed it into Pastificio Felicetti in 1908. Predazzo, located about 1,000 meters above sea level where the Travignolo and Avisio rivers meet, was chosen for its exceptionally pure spring water from the Latemar massif and its clean alpine air, both considered essential to producing distinctive, high-quality durum wheat pasta.
Felicetti is a fourth-generation, family-owned company, with uninterrupted Felicetti family leadership for over 115 years. Valentino and his son Emilio operated the business as a largely hand-run workshop, later passing it down through the generations. The current leadership team—Riccardo Felicetti (CEO) along with cousins Paolo Felicetti and Stefano Felicetti—oversees one of Italy’s most technologically advanced pasta operations while upholding the brand’s artisanal roots. Major historical milestones include rebuilding after a catastrophic factory fire in 1945, modernization and expansion during the 1970s (including relocating equipment from Pastificio Cielo in Rovereto), and extensive investment in IT, automation, and advanced pasta-drying systems from the 1980s onward.
Felicetti’s identity is defined by its deep connection to the Dolomites, where the environment directly shapes its pasta-making philosophy. The company uses pure Dolomite spring water, naturally filtered through alpine limestone, and relies on high-altitude drying using cold, clean mountain air that enables slow, even dehydration without damaging the grain. This alpine slow-drying method contributes to the pasta’s structural integrity, clean flavour, and consistent al dente performance.
Felicetti is renowned for its rigorous grain sourcing and full traceability, working closely with growers to ensure purity, nutrient preservation, and flavor consistency. Its internationally recognized flagship line, Monograno Felicetti, is built around single-origin grains, each milled and processed on its own dedicated production line to highlight its unique terroir. These grain-specific pastas are celebrated by Michelin-starred chefs, fine-dining restaurants, culinary schools, and premium retailers for their texture, flavour clarity, and ability to express the natural character of each wheat variety.
Felicetti is also a leader in sustainable pasta manufacturing, operating an ultramodern facility in Predazzo built around ecological responsibility. The factory uses renewable energy, heat-recapture systems, precision-controlled low-emission dryers, and water-efficient processes, aligning with strict Italian and EU food-safety and environmental standards. The company has earned multiple sustainability certifications for its commitment to low-impact production.
Felicetti remains headquartered on Via L. Felicetti 9 in Predazzo, producing pasta in the same alpine valley where it was founded. Today, the brand’s identity is anchored in Dolomite terroir, multi-generational heritage, sustainable innovation, premium grain selection, and chef-driven positioning, establishing Felicetti as one of the most respected and enduring pasta producers in Italy and worldwide.
Where to buy Felicetti products in Canada
You can purchase Felicetti items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Felicetti products, including:
- Felicetti Organic Durum Wheat Pasta For Baby
- Felicetti Organic Wholewheat Penne Rigate
- Felicetti Squid Ink Spaghetti
YesWellness provides the following benefits when purchasing Felicetti items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Felicetti items with the convenience of online shopping and home delivery. Here's how you can buy Felicetti from YesWellness:
- Visit the YesWellness website.
- Browse the Felicetti collection.
- Select the desired Felicetti products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
