Campbell Books

Campbell Books is a specialist children’s book imprint under Pan Macmillan, dedicated to creating engaging and interactive books for young readers aged 0–5. With a philosophy summed up in the phrase “books you can play with; toys you can read,” Campbell Books focuses on combining storytelling with tactile elements to make early reading a fun and sensory-rich experience.

Their publications are well-known for vibrant illustrations, sturdy board formats, and interactive features such as push, pull, and slide mechanisms that encourage little hands to explore. This innovative approach helps to foster curiosity, develop motor skills, and build early literacy, all while keeping reading time playful and exciting.

The imprint is home to several bestselling series, including First Stories, which introduces timeless classics like The Wizard of Oz, Peter Pan, and Goldilocks and the Three Bears in an interactive format. Other popular collections include the Busy Books series, which focuses on everyday themes like shopping, farming, and traveling, and early learning titles such as No More Nappies and We’re Having a Baby.

Campbell Books works with talented authors and illustrators such as Marion Billet and Axel Scheffler to bring their stories to life. Their catalog now includes more than 250 titles, covering a range of topics from bedtime tales to educational concepts.

In recent years, Campbell Books has seen significant growth in the UK and expanded into the U.S. market in 2023, making their playful and innovative books available to an even wider audience. Loved by parents, teachers, and toddlers alike, Campbell Books continues to inspire a lifelong love of reading by turning every story into an adventure you can touch and explore.