Vitalux is a premium Canadian eye health brand specializing in scientifically formulated ocular vitamin supplements designed to protect, support, and maintain vision—particularly for individuals at risk of or living with age-related macular degeneration (AMD). Developed under the Alcon Canada portfolio—part of Alcon Inc., a leading global eye care company founded in 1945 in Fort Worth, Texas, and now headquartered in Geneva, Switzerland—Vitalux blends advanced nutritional science with decades of ophthalmic expertise to address the unique needs of aging eyes and those at higher risk for retinal disease.
Vitalux was launched in Canada to fill a crucial gap in the ocular health market by offering clinically validated, evidence-based supplements inspired by the landmark Age-Related Eye Disease Study (AREDS) and AREDS2 conducted by the U.S. National Eye Institute. These studies established that a specific combination of antioxidants and minerals could help slow the progression of AMD and support long-term visual function. Vitalux was among the first Canadian supplement brands to adopt and enhance these research-backed formulations, ensuring alignment with the latest scientific recommendations for both safety and efficacy.
Its flagship product, Vitalux Advanced, delivers a precise AREDS2-based blend of lutein, zeaxanthin, vitamin C, vitamin E, zinc, and copper—nutrients that help filter harmful blue light, protect retinal cells from oxidative damage, and maintain sharp central vision. Informed by AREDS2 findings, Vitalux offers beta-carotene–free versions for smokers and former smokers, reducing potential lung cancer risk while maintaining the full protective benefit of the formulation.
Recognizing that AMD often occurs alongside other eye and systemic health concerns, the brand also offers Vitalux Advanced + Omega-3, which includes DHA and EPA from high-quality fish oil to support retinal structure, healthy eye blood vessels, and tear film stability. Additional variations include smaller tablet formats, gel caps for improved digestibility, chewable tablets, and multivitamin blends with optional blue light protection, ensuring accessibility and comfort for a wide range of users.
Vitalux is the #1 doctor-recommended and best-selling eye vitamin brand in Canada, trusted by optometrists and ophthalmologists as a first-line nutritional intervention for patients at risk of vision loss from AMD. All products are manufactured under Health Canada Natural Health Product (NHP) regulations, ensuring rigorous quality control, potency verification, and contaminant testing. Vitalux emphasizes purity, bioavailability, and clinical efficacy, sourcing ingredients responsibly and prioritizing ethical, patient-focused practices.
Widely available, Vitalux ensures broad accessibility for Canadians nationwide. Beyond product development, the brand actively supports eye health advocacy, funds retinal research, and provides educational resources for healthcare professionals and patients.
Today, Vitalux stands as a household name in Canadian ocular nutrition—synonymous with trust, scientific credibility, and proactive vision care. Its mission remains clear: to empower Canadians to take control of their eye health through clinically proven supplementation, lifestyle education, and early intervention strategies, helping preserve vision longevity and quality of life.
