Tena

TENA is a global healthcare brand specializing in incontinence products for bladder and bowel protection. TENA offers pads, underwear, briefs, and skincare solutions designed to support comfort, dignity, and daily independence.

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Buy TENA products online in Canada 

TENA is a global continence care brand specializing in incontinence products designed to support dignity, confidence, skin health, and active living for people managing bladder and bowel incontinence. TENA originates from Sweden and is owned by Essity, a multinational hygiene and health organization with deep roots in absorbent technology, medical research, and personal care.

The foundations of TENA are closely tied to the history of Essity and its predecessor, the SCA Group. SCA was founded in 1929 as a paper and packaging company and began developing personal hygiene solutions in the mid-20th century. TENA itself is generally traced to 1961, when early continence solutions were first introduced in Sweden, making it one of the earliest dedicated continence care brands in the world. The TENA brand gained broader structure and international momentum during the 1980s, originally under Mölnlycke, before becoming fully integrated into SCA (later Essity) in the early 1990s.

From the beginning, TENA played a pioneering role in challenging stigma around incontinence. At a time when the topic was rarely discussed openly, TENA positioned continence care as a quality-of-life issue, emphasizing independence, confidence, and everyday normalcy rather than institutional or purely medical framing. This approach helped establish TENA as both a consumer-facing and clinically trusted brand.

TENA is best known for offering a complete continence care system, rather than isolated items. Its portfolio includes incontinence pads, protective underwear, all-in-one briefs, belted briefs, youth and adult diapers, bed and furniture protection, and continence skin care solutions. These solutions are designed to support a full spectrum of needs, from light bladder leakage to heavy, full incontinence, across different ages, mobility levels, and lifestyles.

A defining strength of TENA is its long-standing investment in science-driven innovation. The brand has more than 60 years of expertise in skin health and absorbency, with ongoing research focused on fast-acting absorbent cores, efficient liquid distribution, odour control, leakage barriers, and breathable, skin-friendly materials. These innovations are developed in collaboration with healthcare professionals and are widely used in both home care and professional care settings.

TENA serves both retail and healthcare channels, with products used in private homes, hospitals, long-term care facilities, and assisted living environments. Dedicated product lines support individual users, caregivers, and clinical professionals, allowing TENA to meet strict medical standards while remaining discreet and accessible for everyday use.

Geographically, TENA has a presence in 90+ countries worldwide, with strong market leadership in Europe, North America, Australia, and parts of Asia. In Canada, TENA is one of the most recognized continence brands, available through pharmacies, medical supply retailers, long-term care providers, grocery and discount retailers, and e-commerce platforms.

Sustainability and social responsibility are central to TENA’s brand mission through Essity. The brand aligns with the UN Sustainable Development Goals, focusing on CO₂ reduction, sustainable materials and packaging, transparency, and initiatives such as People and Nature, which address environmental impact and social responsibility across the value chain.

Today, TENA is widely regarded as a world leader in continence care, combining over six decades of innovation, Swedish design values, clinical expertise, and global scale. Its continued focus on comfort, dignity, education, and sustainability has established TENA as one of the most trusted and widely used incontinence brands worldwide.

Where to buy TENA products in Canada 

You can purchase TENA items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of TENA products, including:

  • TENA Ultra Washcloths
  • TENA UltraFlush Flushable Washcloths

YesWellness provides the following benefits when purchasing TENA items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality TENA items with the convenience of online shopping and home delivery. Here's how you can buy TENA from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the TENA collection.
  3. Select the desired TENA products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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