Buy Cup4Cup products online in CanadaÂ
Cup4Cup is a U.S.-based gluten-free flour brand created in 2010 inside Chef Thomas Keller’s three-Michelin-star restaurant, The French Laundry, in Yountville, California. Cup4Cup was co-developed by Keller and his then research and development pastry chef Lena Kwak, who invented the blend to replicate the taste and texture of wheat flour so gluten-free diners could enjoy the same world-class culinary experience as other guests. Its name, “Cup4Cup,” reflects the central innovation—a gluten-free flour that can be substituted one-to-one (cup-for-cup) for all-purpose wheat flour without altering recipes.
Cup4Cup is built on a mission to make gluten-free baking and cooking approachable for both home bakers and professional chefs. The flour blends were formulated to eliminate the need for complex adjustments in recipes, helping gluten-free individuals and families enjoy baked goods and meals that look, taste, and feel like their traditional counterparts. By creating a truly seamless flour substitute, Cup4Cup filled a gap in the gluten-free market that had previously relied on multiple specialty flours and trial-and-error blending.
Cup4Cup is known for its flagship multipurpose blend, which is crafted in the U.S. from non-GMO and kosher-certified ingredients including finely milled white rice flour, brown rice flour, cornstarch, potato starch, tapioca flour, milk powder, and xanthan gum. The blend produces baked goods with a neutral flavor, tender crumb, and desirable browning, closely mimicking the results of wheat flour in cookies, cakes, muffins, breads, sauces, pasta, and even pastry.
Cup4Cup has since expanded its portfolio to meet diverse gluten-free needs. In addition to its Original Multipurpose Blend, it offers Wholesome Flour (fortified with fiber and whole grains), Ancient Grains Flour (featuring nutrient-dense grains like millet and sorghum), and bread-friendly formulations. Cup4Cup also produces baking mixes such as pancake & waffle mix, pizza crust mix, brownie mix, pie crust mix, and cake mixes, helping home cooks achieve consistent results with convenience.
Cup4Cup is a culinary brand grounded in chef-driven innovation, setting it apart from other gluten-free flour companies. Unlike mass-market competitors, it was born in a fine dining environment where precision, taste, and texture were paramount. Its continued presence in both professional kitchens and home pantries demonstrates its versatility and reliability.
Cup4Cup is positioned as a premium gluten-free flour solution in the U.S. and internationally, often recommended by chefs, food bloggers, and health-focused retailers. It stands alongside entities such as Bob’s Red Mill, King Arthur Baking Company, and Namaste Foods, but distinguishes itself through its origins at The French Laundry and its commitment to replicating the exact sensory qualities of wheat-based baking.
Cup4Cup represents a fusion of culinary artistry and food innovation, bridging the gap between gourmet cooking and everyday gluten-free needs. By combining high-quality ingredients, scientific formulation, and chef-level testing, it continues to empower gluten-free individuals to enjoy the foods they love—without compromise.
Where to buy Cup4Cup products in CanadaÂ
You can purchase Cup4Cup items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Cup4Cup products, including:
- Cup4Cup Gluten Free Chocolate Brownie Mix
YesWellness provides the following benefits when purchasing Cup4Cup items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Cup4Cup items with the convenience of online shopping and home delivery. Here's how you can buy Cup4Cup from YesWellness:
- Visit the YesWellness website.
- Browse the Cup4Cup collection.
- Select the desired Cup4Cup products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
