Buy Bragg products online in Canada
Bragg is a pioneering American natural wellness and health food brand founded in 1912 by Paul C. Bragg in Los Angeles, California, and is widely regarded as one of the foundational forces behind the modern natural health movement. From its inception, Bragg positioned nutrition as a daily practice for prevention, vitality, and longevity, emphasizing whole foods, fermentation, fasting, movement, and disciplined living long before “wellness” became a commercial category.
At the center of Bragg’s origin story is Paul Bragg, a visionary health educator who claimed to have recovered from tuberculosis through lifestyle changes rooted in raw foods, fasting, exercise, and natural nutrition. He went on to open one of America’s first health food stores, author influential books such as The Miracle of Apple Cider Vinegar (selling over 9 million copies), and lecture widely across the United States. His teachings—once considered unconventional—helped normalize ideas like detoxification, plant-forward diets, fermented foods, clean water, and fresh air, influencing early fitness culture, naturopathy, and organic food advocacy.
Bragg’s flagship product, organic, unfiltered apple cider vinegar with “the Mother,” became the clearest expression of this philosophy. While most vinegars at the time were filtered and pasteurized, Bragg insisted on a raw, cloudy, biologically active vinegar made from organically grown apples and naturally fermented to retain enzymes, acetic acid, and beneficial cultures. This commitment to minimal processing helped shape consumer awareness around fermentation, gut health, and functional pantry staples decades before those concepts entered the mainstream.
Following Paul Bragg’s death in 1976, leadership passed to his adopted daughter, Patricia Bragg, a PhD in Holistic Nutrition, who led Bragg for more than four decades. Under her stewardship, Bragg evolved from a niche health movement into a globally recognized brand while remaining deeply aligned with its founding values. Patricia Bragg became a prominent wellness educator in her own right, appearing in schools, media, and health events, reinforcing Bragg’s dual role as both a product company and an educational authority. During this period, the product line expanded significantly before being refined to focus on core, ingredient-driven offerings.
As the natural and organic food industry matured, Bragg broadened its portfolio beyond apple cider vinegar to support everyday clean eating. Products such as Liquid Aminos—a soy-based, lower-sodium seasoning alternative—along with nutritional yeast, olive oil blends, salad dressings, herb seasonings, and later ready-to-drink beverages, positioned Bragg as a pantry staple brand rather than a single-product company. Across categories, Bragg maintained a consistent philosophy: no artificial additives, emphasis on raw or minimally processed ingredients, and support for vegetarian and plant-based lifestyles.
Bragg’s California roots remain integral to its identity. Bragg grew alongside West Coast movements centered on organic farming, yoga, fitness, and natural living, becoming closely associated with health food stores, co-ops, and early wellness retail. This cultural alignment helped Bragg maintain authenticity even as wellness trends evolved and commercialized.
In 2019, after more than a century as a family-led company, Bragg entered a new chapter through a strategic investment led by Swander Pace Capital and Dragoneer Investment Group, with high-profile co-investors including Katy Perry (a lifelong user and board member), Orlando Bloom, and Hayden Slater of Pressed Juicery. Rather than reinventing Bragg, the new ownership focused on amplifying Bragg’s long-standing mission—modernizing packaging, expanding digital education, and increasing accessibility—while preserving its core formulations and values. Patricia Bragg passed away in 2023 at age 94, leaving behind a legacy of wellness advocacy and brand stewardship.
Today, Bragg occupies a rare position in the wellness market as both a heritage brand with over 110 years of continuity and a culturally relevant modern player. Its organic apple cider vinegar remains unchanged in formulation, while its broader product lineup continues to support clean eating, fermentation, and plant-based living. Distributed globally through supermarkets, natural health retailers, and e-commerce—including strong availability in Canada—Bragg appeals to long-time natural health consumers as well as new audiences drawn to gut health, functional foods, and preventative wellness.
Bragg is best understood as a cornerstone brand in global natural wellness, one that helped define how food, fermentation, and daily habits intersect with long-term health. Its enduring relevance comes from unwavering commitment to clean ingredients, education-led growth, and the belief that health is built daily—through consistent choices, not quick fixes.
Where to buy Bragg products in Canada
You can purchase Bragg items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Bragg products, including:
- Bragg Organic Apple Cider Vinegar
- Bragg Organic Sprinkle 24 Herbs and Spices Seasoning
- Bragg Organic Apple Cider Vinegar Shot
YesWellness provides the following benefits when purchasing Bragg items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Bragg items with the convenience of online shopping and home delivery. Here's how you can buy Bragg from YesWellness:
- Visit the YesWellness website.
- Browse the Bragg collection.
- Select the desired Bragg products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
