Beauty Without Cruelty


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In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Today, Beauty Without Cruelty has a full line of cruelty-free, vegan skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of color cosmetics to meet the needs of every woman.

  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

800 brands. 15,000 products. 600,000 happy customers.

We're thrilled to provide everything your health needs, and what makes us even prouder is our commitment to excellent customer service. Just read our vitamins & supplements store reviews!