Buy Beauty Without Cruelty products online in Canada
Beauty Without Cruelty is a pioneering vegan and cruelty-free cosmetics and personal care brand founded in 1963 in England by the trustees of the BWC Charitable Trust and inspired by the activism of Muriel, Lady Dowding, a leading anti-vivisection advocate and president of the National Anti-Vivisection Society. Born from a movement dedicated to ending animal testing and eliminating animal-derived ingredients from consumer goods, Beauty Without Cruelty became one of the world’s earliest champions of humane, plant-based beauty during an era when most cosmetics relied heavily on animal experimentation and animal by-products such as lanolin, collagen, beeswax, keratin, and carmine.
Beauty Without Cruelty is deeply rooted in animal welfare activism, drawing influence from both Lady Dowding and Lord Dowding, who worked tirelessly to promote compassionate treatment of animals. With guidance from Kathleen Long, a cosmetician and animal rights advocate, and Noel Gabriel, the legal architect of Beauty Without Cruelty’s charitable and corporate structure, Beauty Without Cruelty established strict, groundbreaking policies: no animal testing at any stage and no use of animal-derived ingredients—standards that would later inform modern cruelty-free certification frameworks.
Beauty Without Cruelty opened its first London boutique in 1965, offering cosmetics formulated with botanical extracts, natural emollients, plant oils, mineral pigments, and gentle surfactants instead of animal-derived substances. Its early commitment to synthetic and plant-based alternatives made it one of the original innovators in vegan beauty long before the clean-beauty movement emerged. Over the decades, Beauty Without Cruelty expanded internationally, eventually developing two aligned divisions—BWC UK and BWC USA—each creating regionally tailored yet fully vegan and cruelty-free product lines.
Beauty Without Cruelty is recognized for its extensive product portfolio, including mineral makeup, facial skincare, body lotions, haircare, deodorants, and sensitive-skin formulations free from parabens, petrochemicals, synthetic dyes, talc, phthalates, PEGs, SLS, toluene, formaldehyde, gluten, and artificial fragrances. Every formula is dermatologically tested, allergy-friendly, and designed for sensitive skin, reflecting the brand’s long-standing dedication to ingredient transparency and consumer safety.
Beauty Without Cruelty holds numerous globally respected certifications, including The Vegan Society, Leaping Bunny / Cruelty Free International, and PETA’s Beauty Without Bunnies, ensuring compliance with the highest ethical standards. Beauty Without Cruelty continues to advocate for cruelty-free legislation worldwide, including supporting the Humane Cosmetics Act in the United States.
Beauty Without Cruelty has grown into an international movement, with charitable trust branches and product distribution reaching Australia, New Zealand, India, South Africa, Canada, the USA, Europe, and Asia. Its products use eco-conscious packaging, sustainable sourcing, and minimal-waste production methods that reinforce Beauty Without Cruelty’s commitment to environmental stewardship as well as animal welfare.
Beauty Without Cruelty is globally recognized as one of the earliest and most influential leaders in cruelty-free, plant-based personal care—driving ethical beauty standards, environmental responsibility, and compassionate innovation for more than six decades.
Where to buy Beauty Without Cruelty products in Canada
You can purchase Beauty Without Cruelty items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Beauty Without Cruelty products, including:
- Beauty Without Cruelty Volume Plus Shampoo
- Beauty Without Cruelty Leave-In Conditioner
- Beauty Without Cruelty Eye Makeup Remover
YesWellness provides the following benefits when purchasing Beauty Without Cruelty items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Beauty Without Cruelty items with the convenience of online shopping and home delivery. Here's how you can buy Beauty Without Cruelty from YesWellness:
- Visit the YesWellness website.
- Browse the Beauty Without Cruelty collection.
- Select the desired Beauty Without Cruelty products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
