Buy Basd products online in Canada
Basd is a Canadian clean body care brand founded in 2016–2017 in Ontario, Canada, by entrepreneurs with experience in the natural health and consumer goods industry. The brand was co-created by Ashley Meston and Phil LeBeau, along with Ash Vasanji and Phil Swetes in its early development, all of whom shared a vision to create a body care line that merged plant-based performance with conscious sustainability. Motivated by the lack of truly transparent and effective clean body care options on the market, they sought to build a brand that celebrated self-love, empowerment, and authenticity while aligning with the rising clean beauty movement.
From its beginnings, Basd positioned itself as a modern, accessible alternative to conventional body care. Its founding philosophy was rooted in the idea that what goes on your body should be as clean and nourishing as what goes in it. Basd’s mission emphasizes purity, transparency, empowerment, and sustainability: all formulas are vegan, cruelty-free, paraben-free, sulfate-free, GMO-free, and synthetic fragrance-free. Packaging is crafted from recycled and recyclable materials, while ingredient lists are simple, clear, and plant-based. The name “Basd” (pronounced bāsed) is a play on “based,” signifying body positivity, confidence, and staying true to oneself.
Basd offers a focused yet high-performing range of clean body care products designed for everyday self-care. Fragrance profiles are intentionally gender-neutral and uplifting, appealing to a wide range of consumers while reinforcing Basd’s inclusive ethos.
Basd has always emphasized clean-label integrity and third-party validation. All products are vegan, cruelty-free, and free from parabens, sulfates, silicones, phthalates, and artificial dyes. Packaging is made from post-consumer recycled materials to reduce environmental impact, and formulations are tested to meet high safety standards while maintaining natural efficacy.
The brand quickly gained traction in Canadian and U.S. natural health retail spaces, with placement in stores such as Whole Foods Market, Credo, Loblaws, Well.ca, and other wellness retailers, alongside online availability via Amazon and its own website. Its multi-channel distribution helped Basd expand across Canada and into select U.S. and international markets.
In 2019, Basd was acquired by Genuine Health, a leading Canadian supplements company, which provided additional resources and distribution opportunities. This partnership accelerated growth and cemented Basd’s presence in the clean body care industry.
Consumers view Basd as a modern, body-positive, and trustworthy brand that bridges the gap between luxury clean beauty and everyday accessibility. Its bold, inclusive branding and commitment to celebrating diversity resonate strongly with younger, eco-conscious consumers seeking authenticity.
Over the years, Basd has become part of the next generation of Canadian clean beauty brands, standing for transparency, sustainability, and empowerment. Its legacy lies in being more than a skincare brand — it is a lifestyle statement rooted in self-love, inclusivity, and conscious living.
Basd is a Canadian clean body care brand founded in 2016–2017, offering vegan, cruelty-free, and plant-based lotions, washes, scrubs, and oils. Headquartered in Ontario, it is celebrated for its sustainability, transparency, and body-positive mission, making it a trusted leader in Canada’s clean beauty movement.
Where to buy Basd products in Canada
You can purchase Basd items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Basd products, including:
- Basd Body Lotion
- Basd Body Scrubs
- Basd Body Washes
YesWellness provides the following benefits when purchasing Basd items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Basd items with the convenience of online shopping and home delivery. Here's how you can buy Basd from YesWellness:
- Visit the YesWellness website.
- Browse the Basd collection.
- Select the desired Basd products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
