Buy BN3TH products online in Canada
BN3TH (pronounced “beneath”) is a Canadian men's underwear and apparel brand recognized for revolutionizing the men’s underwear market through its patented MyPakage Pouch Technology™, which provides superior comfort, support, and ergonomic fit. BN3TH was originally founded as MyPakage in 2010 in Vancouver, British Columbia, by co-founders Dez Price and Dustin Bigney, who sought to address the lack of functional support in traditional men’s underwear. The company rebranded to BN3TH in 2017 to reflect a broader lifestyle ethos while maintaining its focus on innovation and performance. BN3TH’s mission is to radically change how men think about underwear by combining innovation, comfort, and sustainability.
At the core of BN3TH’s design is the 3D pouch, a supportive structure that separates and cradles the male anatomy, reducing friction and movement for enhanced comfort throughout daily activities and athletic performance. BN3TH’s patented MyPakage Pouch Technology™ remains central to its products, which now include underwear, base layers, and a full range of performance apparel for diverse activities and climates. This design not only improves comfort but also enhances airflow and temperature regulation, making BN3TH a top choice for active individuals, travelers, and athletes alike.
Sustainability is a key BN3TH pillar. BN3TH is committed to minimizing its environmental impact through responsible material sourcing and sustainable manufacturing practices, including partnerships with advanced, environmentally conscious factories in China. BN3TH emphasizes eco-conscious practices by using TENCEL™ Modal, made from renewable beechwood fibers, and recycled polyester in its performance collections. BN3TH is also involved in climate-positive initiatives, including tree planting and carbon offsetting through organizations like tentree and Veritree.
Beyond underwear, BN3TH is building a broader identity as a men’s performance lifestyle brand, aligning its products with outdoor adventure, sport, wellness, and self-confidence. BN3TH frequently partners with athletes, cyclists, snowboarders, and wellness advocates who value the intersection of comfort, functionality, and environmental responsibility.
BN3TH has grown from a disruptive underwear startup to a leading name in men’s comfort and performance apparel, driven by innovation, quality, and a commitment to sustainability. BN3TH continues to lead innovation in men's comfortwear, aiming to empower men to feel confident in everything they do—from the inside out.
Where to buy BN3TH products in Canada
You can purchase BN3TH items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of BN3TH products, including:
- BN3TH Classic Boxer Brief (Various Designs): Made from premium 95% TENCEL™ Modal and 5% Spandex fabric, featuring MyPakage Pouch Technology™ for superior support and comfort, moisture-wicking properties, and a smooth no-roll waistband.
YesWellness provides the following benefits when purchasing BN3TH items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality BN3TH items with the convenience of online shopping and home delivery. Here's how you can buy BN3TH from YesWellness:
- Visit the YesWellness website.
- Browse the BN3TH collection.
- Select the desired BN3TH products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
