Buy Noble Jerky products online in CanadaÂ
Noble Jerky is a Canadian family-owned, plant-based snack brand founded in 2017 in Burnaby, British Columbia, under Urbani Foods Inc., a company with over 50 years of expertise in meat and salami production before transitioning entirely to vegan food innovation. Founded by Stefan and Jordan Urbani, Noble Jerky represents the family’s bold transformation from a multigenerational meat business into a global leader in sustainable, high-protein, and cruelty-free jerky. Originally a traditional jerky producer in Port Moody, the Urbanis recognized the environmental and ethical challenges of animal agriculture and set out to craft a new generation of jerky—one made from plants yet delivering the same satisfying texture, rich umami flavor, and savory depth as premium beef jerky.
Leveraging decades of experience in seasoning, marination, and dehydration science, the Urbani family developed a soy-based vegan jerky that offers up to 14 grams of complete plant protein per serving, with no GMOs, cholesterol, nitrates, or trans fats. Noble Jerky’s lineup features bold and popular flavors such as Original, Teriyaki, Sweet BBQ, Chipotle, Sticky Hickory, and Black Pepper, crafted from non-GMO soy protein, rice vinegar, canola oil, and natural spices. Each variety is vegan-certified, gluten-free, and crafted for maximum flavor authenticity, reflecting Noble Jerky’s dedication to clean-label integrity and consumer trust.
Since its vegan relaunch, Noble Jerky has emerged as a top-selling brand in the Canadian jerky market, achieving a 70% year-over-year growth in 2020 and earning the top three bestseller rankings on Amazon Canada. Noble Jerky has expanded internationally through partnerships with major retailers and e-commerce platforms including Walmart, Loblaws, Sobeys, Whole Foods Market, and Amazon, as well as global distribution agreements with Sam’s Club China and retailers across Europe, Australia, and Southeast Asia. This international success has positioned Noble Jerky as one of the world’s leading vegan jerky brands, admired for its ability to attract both traditional meat eaters and plant-based consumers.
Beyond its product excellence, Noble Jerky upholds a strong sustainability ethos. By replacing animal protein with plant-based alternatives, Noble Jerky drastically reduces greenhouse gas emissions, land use, and water consumption, promoting an environmentally responsible approach to everyday snacking. Noble Jerky also invests in eco-friendly manufacturing and recyclable packaging initiatives, aligning its growth with global sustainability goals.
Building on its jerky success, the Urbani family launched Misteak® in 2022, a groundbreaking venture producing hyper-realistic vegan ribeye steaks, furthering their mission to expand high-quality, plant-based protein options for modern consumers. This expansion demonstrates Noble Jerky’s ongoing commitment to culinary innovation, environmental stewardship, and ethical food transformation.
Today, Noble Jerky stands as a symbol of Canadian innovation in the global plant-based movement, uniting heritage craftsmanship with modern sustainability. It has redefined the jerky category through authentic flavor, texture mastery, and integrity, proving that ethical eating can be both indulgent and impactful. From a family rooted in tradition to a company shaping the future of food, Noble Jerky continues to inspire conscious consumers worldwide with every bite—one that honors taste, health, and the planet.
Where to buy Noble Jerky products in CanadaÂ
You can purchase Noble Jerky items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Noble Jerky products, including:
YesWellness provides the following benefits when purchasing Noble Jerky items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Noble Jerky items with the convenience of online shopping and home delivery. Here's how you can buy Noble Jerky from YesWellness:
- Visit the YesWellness website.
- Browse the Noble Jerky collection.
- Select the desired Noble Jerky products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
