Tom's of Maine

Tom’s of Maine is an American personal care brand founded in 1970 in Kennebunk, Maine, known for its natural toothpaste, deodorants, and body care products. Tom’s of Maine focuses on using sustainably sourced, eco-friendly ingredients and ethical manufacturing practices to promote health and environmental responsibility.

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Buy Tom's of Maine products online in Canada 

Tom’s of Maine is an American natural personal care brand founded in 1970 by husband-and-wife team Tom and Kate Chappell in Kennebunk, Maine. The company was born from the Chappells’ desire to create safe, non-toxic, and environmentally responsible alternatives to conventional personal care products. What began as a small family initiative has since evolved into a pioneering force in the natural personal care industry, recognized for its integrity, transparency, and commitment to both people and the planet.

Tom and Kate Chappell, originally from Philadelphia, founded Tom’s of Maine after relocating to Maine in search of a simpler, more sustainable lifestyle. Motivated by concerns over the chemical ingredients in mainstream products, they set out to develop natural alternatives that would align with their values of health, community, and environmental consciousness. Tom’s of Maine’s first product—a phosphate-free laundry detergent—debuted in the early 1970s, well ahead of its time in addressing environmental pollution.

Their breakthrough came in 1975 with the launch of Tom’s of Maine Natural Toothpaste, the first widely available fluoride-free toothpaste made without artificial sweeteners, dyes, or preservatives. This product established the company’s reputation for clean, effective, and transparent formulations and set the foundation for decades of innovation in natural oral and body care.

From its inception, Tom’s of Maine has been guided by four key principles: natural ingredients, sustainable practices, authentic transparency, and community engagement. These values continue to define its mission to “do good for people and the planet.”

Over the years, Tom’s of Maine expanded its product line beyond toothpaste. All Tom’s of Maine products are cruelty-free, vegan-friendly (except those containing beeswax), and free of parabens, phthalates, artificial fragrances, and SLS. The company remains at the forefront of clean beauty and wellness, consistently reformulating to meet modern standards of safety, efficacy, and sustainability.

Tom’s of Maine has been a certified B Corporation since 2015, affirming its dedication to ethical practices and environmental accountability. Tom’s of Maine donates 10% of its annual profits to nonprofit organizations supporting environmental preservation, education, and community well-being. Employees are also encouraged to dedicate 5% of paid work time to volunteer efforts, reinforcing the brand’s strong community engagement ethos.

Sustainability is a core tenet of Tom’s of Maine’s operations. Its Kennebunk, Maine manufacturing facility operates under zero-waste-to-landfill certification, and Tom’s of Maine continually seeks to minimize its carbon footprint through recyclable packaging, renewable energy, and sustainable ingredient sourcing.

In 2006, Tom’s of Maine became a majority-owned subsidiary of Colgate-Palmolive, a partnership that allowed for expanded research, development, and international distribution while preserving Tom’s of Maine’s autonomy and ethical commitments. Despite corporate ownership, Tom’s of Maine’s headquarters remain in Kennebunk, maintaining its local roots and culture of integrity.

Today, Tom’s of Maine products are available in major retailers such as Whole Foods Market, Target, Walmart, Shoppers Drug Mart, and Amazon, reaching consumers in over 30 countries. Tom’s of Maine’s continued growth has reinforced its role as a global leader in natural, sustainable personal care.

Tom’s of Maine is deeply committed to environmental stewardship and consumer education. It pioneered ingredient transparency by being one of the first brands to list every ingredient and its purpose on packaging—a practice that has since become an industry standard. Tom’s of Maine also collaborates with scientific and environmental organizations to advance sustainable packaging innovation, planet-positive design, and ethical supply chains.

Where to buy Tom's of Maine products in Canada 

You can purchase Tom's of Maine items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Tom's of Maine products, including:

  • Tom's of Maine Wicked Fresh! Mouthwash
  • Tom's of Maine Fluoride-Free Toothpaste
  • Tom's of Maine Whole Care Fluoride Toothpaste

YesWellness provides the following benefits when purchasing Tom's of Maine items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Tom's of Maine items with the convenience of online shopping and home delivery. Here's how you can buy Tom's of Maine from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the Tom's of Maine collection.
  3. Select the desired Tom's of Maine products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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