Buy Safeguard products online in Canada
Safeguard is a globally recognized personal care brand best known for its antibacterial soaps, body washes, hand hygiene products, and skin cleansers. Originally launched in 1963 by Procter & Gamble (P&G) in the United States, Safeguard was created in response to growing consumer concerns about odor control and germ protection. Safeguard’s earliest innovation was a deodorant and antibacterial soap clinically shown to reduce bacterial skin count by 99.3%, offering effective protection while being gentle on the skin.
From its beginnings in Cincinnati, Ohio, where P&G was founded in 1837, Safeguard quickly expanded to international markets—beginning with the Philippines in 1966 and later establishing a strong presence across Asia, Africa, Latin America, and Europe. Today, it is considered the largest global personal care brand under P&G, with particularly dominant market leadership in countries like China, Pakistan, Nigeria, and Mexico. In North America, however, the rights to Safeguard are now held by Spinning Wheel Brands, while P&G continues to manage the brand globally.
From its inception, Safeguard positioned itself as a family hygiene brand, often using the slogan “Family Germ Protection”. Its trust-based image made it a staple in homes, schools, hospitals, and other public institutions. Safeguard originally gained traction with bar soaps formulated with antibacterial agents such as triclocarban and triclosan—considered cutting-edge at the time. As safety standards and regulatory expectations evolved, Safeguard reformulated its products, replacing those compounds with newer, skin-friendly alternatives like glycerin, aloe vera, coconut oil, and moisturizing botanicals.
Over the years, Safeguard’s product portfolio has expanded significantly to include liquid hand soaps, foaming hand washes, body washes, and hand sanitizers. Safeguard has embraced innovation with specialized technologies such as micellar cleansing, GermShield+, and deep-cleaning solutions for sensitive or high-risk skin. Safeguard now offers over 15 product lines across multiple formats, including fragrance-free and sensitive-skin variants, meeting the hygiene needs of a broad consumer base.
Safeguard is also deeply committed to public health education and global hygiene advocacy. It played a leading role in the creation of Global Handwashing Day, promoting hand hygiene across more than 100 countries. During the COVID-19 pandemic, Safeguard launched the #SpreadHealthNotGerms campaign, distributing kits and running awareness programs to encourage effective handwashing. Safeguard also partners with NGOs, schools, and local governments to support long-term public health efforts.
Sustainability is another key pillar of the Safeguard mission. Safeguard has introduced recyclable packaging, refill pouches, and eco-friendly production processes, targeting a reduced environmental footprint. Many of its newer offerings feature plant-based ingredients, aligning with modern demands for clean, conscious, and effective personal care.
With over six decades of trust, Safeguard remains synonymous with antibacterial protection and everyday germ defense. It balances clinical efficacy with gentle care, making it a dermatologist-recommended choice for families worldwide. From its U.S. origins to its current global scale, Safeguard continues to evolve through innovation, education, and sustainable practices, reinforcing its role as one of the most trusted and respected hygiene brands in the world.
Where to buy Safeguard products in Canada
You can purchase Safeguard items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Safeguard products, including:
YesWellness provides the following benefits when purchasing Safeguard items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Safeguard items with the convenience of online shopping and home delivery. Here's how you can buy Safeguard from YesWellness:
- Visit the YesWellness website.
- Browse the Safeguard collection.
- Select the desired Safeguard products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
