Buy Eat Me Guilt Free products online in Canada
Eat Me Guilt Free is a U.S.-based functional dessert brand founded in 2013 in Miami, Florida by Cristie Besu, a Cuban-American registered nurse, certified sports nutritionist, and mother of three. Eat Me Guilt Free was created to solve a real-world problem Besu encountered in her nutrition practice: clients wanted desserts that satisfied cravings without undermining fitness, weight-management, or health goals.
The brand began in Besu’s home kitchen, where she developed a high-protein, low-sugar brownie that delivered true dessert texture while fitting into structured nutrition plans. These early Eat Me Guilt Free brownies gained rapid traction through word of mouth and direct-to-consumer sales, driven by their ability to offer indulgence without guilt. By 2014, Besu transitioned full-time from nursing to entrepreneurship as demand outpaced small-batch production.
At the core of Eat Me Guilt Free is a macro-optimized formulation philosophy. Eat Me Guilt Free products are designed to be high in protein, low in sugar, and moderate in calories, typically delivering 14 grams or more of protein per serving with controlled carbohydrate and fat content. Unlike traditional “diet desserts,” Eat Me Guilt Free prioritizes taste, texture, and portion satisfaction, producing brownies and baked goods that are dense, fudgy, and indulgent rather than airy or chalky.
Eat Me Guilt Free quickly positioned itself at the intersection of performance nutrition and everyday indulgence. Products function as post-workout snacks, meal-adjacent treats, or controlled desserts, making Eat Me Guilt Free especially popular among macro trackers, gym communities, CrossFit athletes, and health-conscious families seeking sustainable eating habits rather than restriction.
As the brand grew, Eat Me Guilt Free expanded beyond its original brownies into a broader portfolio of baked goods, including cookies, breads, tortillas, blondies, and later protein cake mixes. New launches followed the same guiding principle: indulgent flavor first, with macros engineered to support weight management, muscle recovery, and balanced nutrition. The brand also invested in modified atmosphere packaging to extend freshness without preservatives.
Distribution played a major role in Eat Me Guilt Free’s growth. After scaling through direct-to-consumer ecommerce, the brand expanded into national retail across the United States, appearing in fitness retailers, grocery chains, gyms, and wellness outlets. Eat Me Guilt Free products are now available in thousands of retail locations, as well as internationally, including Canada through select specialty retailers.
Branding and communication for Eat Me Guilt Free are bold, playful, and unapologetic. The name itself challenges traditional diet culture by reframing dessert as compatible with health goals. Messaging emphasizes confidence, enjoyment, and freedom rather than restriction, resonating strongly with consumers fatigued by “all-or-nothing” wellness narratives.
Eat Me Guilt Free is also recognized for its values-driven initiatives. As a woman-owned, nurse-founded brand, it launched the You Glow Girl (YGG) grant program in 2021 to support women entrepreneurs with financial resources, mentorship, and wellness support, reflecting Besu’s commitment to empowerment beyond food. Eat Me Guilt Free occupies a distinct niche between protein bars and conventional desserts. It is not positioned as a supplement, nor as a traditional baked good, but as a true functional dessert brand. Its role in the modern food landscape is to normalize dessert within structured nutrition—proving that indulgence and discipline are not mutually exclusive.
Eat Me Guilt Free is best understood as a category-shaping functional dessert brand built on real baking, macro-conscious nutrition, and inclusive wellness. Eat Me Guilt Free’s lasting relevance comes from delivering desserts that satisfy cravings, support protein intake, and align with long-term, realistic health routines rather than short-term diet trends.
Where to buy Eat Me Guilt Free products in Canada
You can purchase Eat Me Guilt Free items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Eat Me Guilt Free products, including:
- Eat Me Guilt Free Protein Cake Mix
YesWellness provides the following benefits when purchasing Eat Me Guilt Free items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Eat Me Guilt Free items with the convenience of online shopping and home delivery. Here's how you can buy Eat Me Guilt Free from YesWellness:
- Visit the YesWellness website.
- Browse the Eat Me Guilt Free collection.
- Select the desired Eat Me Guilt Free products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
