Ben's 30

Ben’s 30 is best known for its high-strength DEET formulas designed to protect against mosquitoes, ticks, and biting insects. Ben’s 30 is widely used for outdoor activities like camping, hiking, and travel, where long-lasting, reliable insect protection is essential.

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Buy Ben's 30 products online in Canada 

Ben’s 30 is a performance-driven, DEET-based tick and insect repellent line manufactured in New Hampshire, USA, designed to provide long-lasting protection in environments with moderate to heavy insect pressure. It is part of the broader Ben’s Insect Repellent portfolio, a brand that positions itself as “the ultimate protector” and emphasizes real-world field testing in the White Mountains of New Hampshire, often referred to in its marketing as the “heart of bug country.”

Ben’s 30 was developed from the outdoor safety and public-health side of the insect repellent market rather than the cosmetic or lifestyle category. Its formulation centers on 30% DEET (N,N-Diethyl-meta-toluamide), a concentration widely recognized by the U.S. Centers for Disease Control and Prevention (CDC) and other public health authorities as an effective balance between protection duration and skin tolerability. This places Ben’s 30 squarely in the mid-strength to high-performance segment, positioned between casual low-DEET sprays and extreme-strength products such as Ben’s 100.

At a 30% DEET concentration, Ben’s 30 is typically marketed as providing approximately 6–8 hours of protection, with some formats claiming up to 10 hours under certain conditions. It is formulated to repel a broad spectrum of biting insects and ticks, including mosquitoes, ticks, black flies, deer flies, gnats, chiggers, fleas, stable flies, and no-see-ums. Product messaging explicitly links Ben’s 30 to disease risk reduction, referencing insect-borne illnesses such as Lyme disease, West Nile virus, Zika virus, dengue fever, malaria, and Eastern Equine Encephalitis (EEE). This framing positions Ben’s 30 as a disease-prevention tool, not merely a comfort-oriented bug spray.

A technical differentiator of Ben’s 30 is its water-based formulation, rather than an alcohol-based carrier. The brand highlights this choice as reducing rapid evaporation, extending on-skin effectiveness, and avoiding the stinging sensation, dryness, and strong odor often associated with alcohol sprays. Inactive ingredients commonly listed include water, dipropylene glycol monomethyl ether, and propylene glycol, which help regulate evaporation rate and improve skin feel. Marketing materials often emphasize that the repellent stays primarily on the skin surface rather than being rapidly absorbed.

From a positioning standpoint, Ben’s 30 is marketed as tough on bugs without being tough on users, with a lower-odor, fragrance-free or minimal-odor profile compared with many traditional repellents. This has supported a family-appropriate but serious-use identity, appealing to hikers, campers, hunters, anglers, outdoor workers, and travelers heading into insect-dense regions.

Distribution for Ben’s 30 spans outdoor and sporting goods retailers, pharmacies, travel health suppliers, and wellness stores, with confirmed availability in Canada through major retailers such as Canadian Tire and specialized outdoor or safety suppliers. Its presence in both consumer and professional-adjacent channels reflects its crossover appeal between recreational outdoor use and higher-risk exposure scenarios.

Branding and communication for Ben’s 30 remain clear, utilitarian, and transparent, prioritizing DEET percentage, protection duration, and insect coverage over lifestyle imagery or trend-driven messaging. This straightforward approach has helped Ben’s 30 maintain long-term trust among informed users who value evidence-based performance, regulatory alignment, and real-world reliability.

Ben’s 30 is best understood as a no-nonsense, evidence-driven insect repellent brand built for real-world outdoor conditions. Its role in the market is to provide dependable, long-lasting insect and tick protection for people who take outdoor exposure and insect-borne disease risk seriously, grounding its value proposition in science, safety, and proven effectiveness.

Where to buy Ben's 30 products in Canada 

You can purchase Ben's 30 items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Ben's 30 products, including:

  • Ben's 30 Tick & Insect Repellant (Various Sizes)
  • Ben's 30 Tick & Insect Repellent Wipes

YesWellness provides the following benefits when purchasing Ben's 30 items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Ben's 30 items with the convenience of online shopping and home delivery. Here's how you can buy Ben's 30 from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the Ben's 30 collection.
  3. Select the desired Ben's 30 products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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