Buy Urban Juve products online in Canada
Urban Juve is a Canadian, hemp-infused skincare and personal wellness brand founded in 2018 and headquartered in Vancouver. Urban Juve was established as a wholly owned subsidiary of The Yield Growth Corp. (later rebranded as Better Plant), which positioned the brand as its flagship all-natural hemp skincare line within a broader plant-based beauty and wellness portfolio.
Urban Juve emerged during the rapid growth of the clean beauty, plant-powered skincare, and holistic wellness movements, with development and go-to-market planning completed ahead of a late-2018 debut. The brand was designed to bring ancient wellness knowledge into a modern consumer context, drawing strong inspiration from Ayurveda, which emphasizes balance, prevention, and the interconnectedness of skin, body, and environment. This Ayurvedic foundation informs Urban Juve’s ingredient philosophy, product rituals, and sensory approach to daily self-care.
A central differentiator for Urban Juve is its early and deliberate focus on hemp-derived ingredients, particularly cannabis sativa hemp root oil, positioned as a hero botanical. Urban Juve was among the first skincare brands in Canada to feature hemp root oil as a core ingredient, highlighting it as a functional, non-intoxicating, and Health Canada–compliant component rather than a CBD-driven trend. Hemp root oil and hemp seed oil are combined with botanicals such as chamomile, rose water, pomegranate seed oil, sea buckthorn oil, essential oils, and plant-based hyaluronic acid, with brand messaging emphasizing soothing hydration, skin comfort, and enhanced delivery of active ingredients.
Urban Juve’s product philosophy centres on natural wellness formulations “designed to meet the nutritional needs of the skin,” with products developed in collaboration with an experienced Ayurvedic practitioner and clinical researcher. The brand positions itself firmly within the natural, plant-based beauty segment, promoting clean ingredient standards, vegan and cruelty-free formulas, and mindful formulation practices. Products are marketed as free from sulfates (SLS/SLES), parabens, phthalates, mineral oil, artificial fragrances, dyes, and formaldehyde-releasing agents.
The Urban Juve product range includes facial serums, facial moisturizers, face and body oils, daily ritual body oils, face mists and toners, deodorants, and lip balms, often organized into skin-type-oriented collections such as Vitalize, Balance, and Align. The portfolio emphasizes daily-use wellness products rather than clinical or treatment-driven skincare, with lightweight textures, botanical scent profiles, and products designed to integrate seamlessly into morning and evening routines.
From a corporate and regulatory standpoint, Urban Juve operates within Canada’s regulated personal care framework, with its parent company highlighting Health Canada product registrations and intellectual property development, including provisional U.S. patent filings related to botanical formulations. Manufacturing is identified as made in Canada, and early Canadian distribution was handled through Ecotrend Ecologics, with expansion plans spanning retail channels across Canada and the United States.
Urban Juve’s brand narrative and visual identity were developed with support from Five Senses Branding, which created the brand name, logo, visual system, and packaging architecture with an international-ready lens. Visually, Urban Juve adopts a modern, minimal, and earth-toned aesthetic, using calm colour palettes, natural imagery, and understated design to reinforce themes of balance, intention, and plant intelligence.
Urban Juve’s direction was shaped by leadership within The Yield Growth ecosystem, including Penny Green, who was closely associated with brand vision, growth strategy, and international expansion planning. Investor and media materials positioned Urban Juve as part of a global cannabis-derived wellness strategy, with long-term ambitions for distribution in markets such as Canada, the United States, Colombia, Brazil, Greece, and Cyprus.
Urban Juve positions itself as a modern Canadian wellness brand that bridges ancient Ayurvedic principles, hemp-derived botanical innovation, and contemporary clean-beauty standards, offering thoughtfully formulated skincare and personal care products designed to support everyday balance, sensory wellness, and mindful routines.
Where to buy Urban Juve products in Canada
You can purchase Urban Juve items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Urban Juve products, including:
- Urban Juve Anti-Aging Serum
- Urban Juve Daily Ritual Oil
- Urban Juve Face Moisturizer
YesWellness provides the following benefits when purchasing Urban Juve items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Urban Juve items with the convenience of online shopping and home delivery. Here's how you can buy Urban Juve from YesWellness:
- Visit the YesWellness website.
- Browse the Urban Juve collection.
- Select the desired Urban Juve products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
