Buy SmartyPants products online in Canada
SmartyPants is a U.S.-based premium vitamin and supplement brand known for creating comprehensive, multifunctional gummy vitamins made with high-quality, responsibly sourced ingredients. Founded in 2011 in Marina del Rey, California, by entrepreneurs Courtney Nichols Gould and Gordon Gould, SmartyPants was born from a mission to simplify family wellness by offering all-in-one supplements that are both effective and enjoyable to take. The founders, recognizing the need for a more convenient and trustworthy way to support daily nutrition, committed to building SmartyPants around the pillars of scientific formulation, clean-label transparency, and accessibility.
SmartyPants products are tailored to meet the unique nutritional needs of children, adults, toddlers, pregnant women, and seniors through carefully crafted formulas such as Kids Complete, Adult Complete, Prenatal Formula, and Men’s/Women’s Multivitamins. Every SmartyPants supplement is non-GMO, third-party lab tested, and made without synthetic colors, artificial sweeteners, flavors, preservatives, high-fructose corn syrup, or common allergens like gluten and dairy. Key bioavailable nutrients include methylated folate (5-MTHF), vitamin D3, vitamin B12 as methylcobalamin, and omega-3 EPA & DHA from sustainably sourced fish oil, ensuring both quality and absorption.
From the beginning, SmartyPants aligned product innovation with social responsibility. Through a longstanding partnership with the nonprofit Vitamin Angels, SmartyPants donates a 1-for-1 nutrient grant for every bottle sold, supporting global efforts to reduce malnutrition in mothers and children. By 2020, this program had reached over 14 million lives, with an ambitious target of 100 million by 2025, further embedding philanthropy into SmartyPants’ identity.
SmartyPants' rapid growth led to early investment from Morgan Stanley Expansion Capital in 2018, followed by a landmark acquisition in December 2020 by Unilever, a global leader in health and wellness. This acquisition brought SmartyPants into Unilever’s international portfolio, enabling further scale while preserving the brand’s founder-led vision and product integrity.
Today, SmartyPants remains headquartered in Marina del Rey, California, and continues to be a trusted name in clean-label, family-first supplementation. With a commitment to science-backed nutrition, premium ingredients, sustainable sourcing, and global impact, SmartyPants represents a modern, purpose-driven approach to everyday wellness—smart, simple, and effective for individuals and families alike.
Where to buy SmartyPants products in Canada
You can purchase SmartyPants items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of SmartyPants products, including:
- SmartyPants Prenatal Formula
- SmartyPants Women’s Formula
- SmartyPants Little Ones Formula
- SmartyPants Men’s Formula
YesWellness provides the following benefits when purchasing SmartyPants items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality SmartyPants items with the convenience of online shopping and home delivery. Here's how you can buy SmartyPants from YesWellness:
- Visit the YesWellness website.
- Browse the SmartyPants collection.
- Select the desired SmartyPants products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
