Buy SimplyProtein products online in Canada
SimplyProtein is a Canadian plant-based nutrition brand founded in 2002 by Cathy Richards in Toronto, Ontario. SimplyProtein was born from Richards’ personal experience with Crohn’s disease, which inspired her to create wholesome, high-protein snacks made from simple, natural, and allergen-friendly ingredients. Her goal with SimplyProtein was to offer clean, balanced nutrition that provided long-lasting energy without excess sugar, gluten, or artificial additives—paving the way for one of Canada’s most trusted clean-label snack brands.
SimplyProtein was originally launched under Wellness Foods, starting with The Simply Bar, a pioneering plant-based, low-sugar protein bar designed for digestive wellness and sustained energy. Over time, SimplyProtein expanded into a diverse product line that includes protein bars, cookies, crunchy bites, and snack clusters, each formulated with non-GMO, gluten-free, vegan, and dairy-free ingredients. SimplyProtein’s dedication to simplicity, transparency, and clean nutrition helped it stand out in the early 2000s, attracting consumers looking for nutrient-dense, plant-powered snacks that are both satisfying and easy to digest.
The success of SimplyProtein led to its acquisition by The Simply Good Foods Company in 2017, aligning it with other leading health brands such as Atkins and Quest. In 2020, Michael Lines, former CEO of SimplyProtein Canada, reacquired the brand under Wellness Natural Inc., restoring SimplyProtein as an independent Canadian-owned company headquartered in Toronto. This transition reinforced SimplyProtein’s founding mission—to provide accessible, nutritious, and plant-based snacks built on integrity, sustainability, and innovation.
All SimplyProtein products emphasize clean, plant-based protein sources such as pea protein and soy crisps, balanced with low sugar, high fiber, and under 200 calories per serving. The brand’s core philosophy, “Simple ingredients. Big energy.”, reflects SimplyProtein’s belief that effective nutrition should be honest, uncomplicated, and functional for everyday active living.
SimplyProtein integrates sustainability and community wellness into every level of its operations—using eco-conscious packaging, responsibly sourced plant proteins, and transparent labeling. The brand also supports community health initiatives that promote access to nutritious food and active, balanced lifestyles.
Today, SimplyProtein products are distributed across Canada, the United States, and Europe, available in major retailers such as Costco, Whole Foods, Loblaws, Sobeys, Shoppers Drug Mart, and Amazon. As a leader in the better-for-you snacking category, SimplyProtein continues to compete with brands like RXBAR, KIND, and Clif Bar while maintaining its distinctive focus on plant-based protein, clean ingredients, and digestive wellness.
Where to buy SimplyProtein products in Canada
You can purchase SimplyProtein items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of SimplyProtein products, including:
- SimplyProtein Plant Snack Bars
YesWellness provides the following benefits when purchasing SimplyProtein items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality SimplyProtein items with the convenience of online shopping and home delivery. Here's how you can buy SimplyProtein from YesWellness:
- Visit the YesWellness website.
- Browse the SimplyProtein collection.
- Select the desired SimplyProtein products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
