Buy Seventh Generation products online in Canada
Seventh Generation is a pioneering American-Canadian brand specializing in eco-conscious household and personal care products, founded in 1988 in Burlington, Vermont, by entrepreneur Jeffrey Hollender. Originally emerging from the Renew America catalog business, which focused on energy- and water-saving products, Seventh Generation adopted its name from the Great Law of the Iroquois Confederacy, which urges that decisions consider their impact on the next seven generations. This Indigenous philosophy continues to shape Seventh Generation’s long-term environmental stewardship, sustainability commitments, and social activism.
Seventh Generation began as a niche mail-order business before shifting to wholesale distribution through natural food stores in 1992, and later expanding into the mass retail market by 1994. Seventh Generation’s early innovations included vegetable-based laundry detergents, chlorine-free bleach, and non-toxic dishwasher formulas. Over time, its product offerings have grown to encompass biodegradable cleaners, recycled toilet paper and paper towels, compostable trash bags, fragrance-free baby wipes, chlorine-free diapers, and organic cotton feminine hygiene products—each developed to minimize health and environmental risks.
Seventh Generation is widely recognized for its leadership in ingredient transparency and ethical sourcing. Seventh Generation was one of the first consumer packaged goods companies to voluntarily disclose all ingredients on packaging and online, setting a precedent for the clean-label movement. It was also a founding certified B Corporation in 2007, joining a global network of businesses committed to verified social and environmental performance. Its certifications include USDA BioPreferred, Leaping Bunny (cruelty-free), FSC (Forest Stewardship Council), and non-GMO labeling.
Seventh Generation prioritizes sustainable packaging innovations to combat plastic waste. Key initiatives include 100% post-consumer recycled plastic bottles, zero-waste laundry detergent sheets, refillable glass spray bottles, and compostable refills. These packaging formats support a circular economy and aim to drastically reduce the company’s carbon footprint. In addition, Seventh Generation has set science-based climate targets and annually reports on its corporate responsibility progress, ensuring ongoing accountability.
In 2016, Seventh Generation was acquired by Unilever, a multinational consumer goods giant. While gaining access to global markets and operational efficiencies, Seventh Generation retained its mission-driven leadership and values. Seventh Generation continues to invest in advocacy for climate justice, Indigenous rights, and chemical policy reform. Through its Seventh Generation Foundation and partnerships with nonprofit organizations, the company channels funding toward sustainability education, underserved communities, and Indigenous-led initiatives.
Today, Seventh Generation has built a reputation not only for delivering effective and non-toxic cleaning solutions but also for being a purpose-driven brand that champions environmental responsibility, corporate transparency, and future-focused innovation. In essence, Seventh Generation remains a trusted leader in sustainable living, blending plant-based science with Indigenous environmental ethics to serve people and planet—now and seven generations into the future.
Where to buy Seventh Generation products in Canada
You can purchase Seventh Generation items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Seventh Generation products, including:
- Seventh Generation Disinfecting Wipes
- Seventh Generation All Purpose Cleaner
- Seventh Generation Laundry Detergent
YesWellness provides the following benefits when purchasing Seventh Generation items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Seventh Generation items with the convenience of online shopping and home delivery. Here's how you can buy Seventh Generation from YesWellness:
- Visit the YesWellness website.
- Browse the Seventh Generation collection.
- Select the desired Seventh Generation products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
