Buy Prime products online in Canada
Prime is a beverage brand launched in January 2022 by American influencer Logan Paul and British YouTuber and boxer KSI, under the company Prime Hydration, in partnership with Louisville-based Congo Brands, led by Max Clemons and Trey Steiger. Prime is known for its performance-focused product lines. Prime markets itself as a “better-for-you” drink brand, offering beverages with only 2g of sugar, 25 calories, 250mg of BCAAs, 830mg of electrolytes, and essential vitamins and antioxidants—appealing to health-conscious consumers, fitness enthusiasts, and Gen Z alike. All Prime drinks are vegan-friendly, gluten-free, and formulated for hydration and energy enhancement.
Prime was created after Paul and KSI transitioned from boxing rivals to business partners, combining their influencer power—over 40 million YouTube subscribers—to launch a creator-led beverage line. The brand’s flagship product, Prime Hydration, debuted in early 2022 and was quickly followed by additional formats and flavors, helping Prime establish a dominant presence in the functional beverage space.
Prime experienced explosive global growth driven by influencer marketing, TikTok virality, and limited availability at launch, sparking reseller demand and frenzied in-store activity, particularly in the UK. As a brand, Prime has become synonymous with social media buzz and cultural relevance, securing high-profile partnerships with the UFC, FC Barcelona, and WWE to cement its standing in the sports and lifestyle sectors.
With aggressive branding, cross-platform content, and direct fan engagement, Prime continues to disrupt the beverage industry, emerging as one of the most influential and fastest-growing drink brands of the decade. Key associations include Prime Hydration, Prime Energy, functional beverages, sports drink alternatives, celebrity-backed brands, and social media-driven commerce.
Where to buy Prime products in Canada
You can purchase Prime items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Prime drinks, including:
- Prime Hydration 12x 500mL (Various Flavours)
YesWellness provides the following benefits when purchasing Prime items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Prime items with the convenience of online shopping and home delivery. Here's how you can buy Prime from YesWellness:
- Visit the YesWellness website.
- Browse the Prime collection.
- Select the desired Prime products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
