Buy Numi Tea products online in Canada
Numi Tea is a premium organic and fair trade tea company and certified B Corporation founded in 1999 by siblings Ahmed Rahim and Reem Hassani (Rahim) in Oakland, California, USA. Born in Baghdad, Iraq, the siblings immigrated to the United States as children and later combined their diverse talents—Ahmed’s experience with global tea cultures and Reem’s background in art and design—to create a brand that would redefine the tea experience through authentic ingredients, sustainability, and cultural storytelling.
The name “Numi” comes from the Arabic word for citrus, inspired by numi basra, a traditional dried desert lime tea from Iraq that the founders enjoyed during their childhood. This symbolic beverage, representing hospitality, community, and cultural connection, became the inspiration for Numi Tea’s mission: to share tea’s transformative and healing power while fostering unity through authenticity and respect for the planet.
Numi Tea began as a small family-run business in Reem’s 600-square-foot apartment in Oakland, where the siblings hand-packed teas and formed early partnerships with importers and distributors. Their shared vision—combining artistic presentation, sustainable sourcing, and uncompromising purity—quickly set Numi Tea apart in the U.S. tea market. By introducing whole-leaf teas and herbal “teasans” made with 100% real ingredients—never artificial or “natural” flavorings—Numi Tea challenged industry norms and established itself as a leader in premium organic tea craftsmanship.
Numi Tea’s collection has grown to include over 38 varieties of teas and herbal blends, featuring black, green, white, oolong, and pu-erh teas, as well as herbal infusions like rooibos, honeybush, chamomile, and turmeric. It was the first company to introduce a full line of organic pu-erh teas to the U.S. market and gained global attention for its signature flowering teas, which blossom when steeped—a hallmark of Numi Tea’s fusion of artistry and authenticity. Today, Numi Tea’s offerings also include functional and wellness-oriented blends such as matcha, adaptogenic, and caffeine-free botanicals, reflecting the growing demand for natural, health-conscious beverages.
At the heart of Numi Tea’s operations lies its deep commitment to ethical sourcing. Numi Tea maintains direct trade relationships with smallholder farmers in China, India, Sri Lanka, Egypt, South Africa, and Madagascar, ensuring transparency, fair wages, and regenerative farming practices. These partnerships prioritize biodiversity, soil conservation, and community empowerment, creating a sustainable supply chain rooted in trust and shared prosperity. Numi Tea has contributed over $1 million in Fair Trade premiums to farming communities, funding projects in education, clean water, sanitation, and women’s empowerment.
Sustainability is woven into every part of Numi Tea’s identity. All of its teas are USDA Certified Organic, Fair Trade Certified, Non-GMO Project Verified, and Kosher Certified. Numi Tea pioneered eco-friendly packaging innovations, using compostable plant-based wrappers, recycled cardboard, soy-based inks, and plastic-free packaging, while eliminating shrink wrap from production lines. Numi Tea achieved carbon neutrality through its Climate Action Plan, partnering with Carbonfund.org to offset greenhouse gas emissions and investing in regenerative agriculture to create a net-positive impact on the planet.
In 2016, the company expanded its mission of compassion and responsibility through the creation of The Numi Foundation, a non-profit organization focused on clean water access, education, and environmental justice. One of its signature initiatives, Together for H2OPE, has brought sustainable clean water systems to tea-farming communities in Madagascar, India, and South Africa, improving both living conditions and agricultural productivity. These efforts align with Numi Tea’s vision to empower people and protect the planet, extending its values far beyond the teacup.
Ahmed Rahim, Numi Tea’s CEO and chief alchemist, leads product development and sustainability strategy, while Reem Hassani, as Chief Brand Officer, directs creative branding, design, and global marketing. Together, they continue to steer Numi Tea as a purpose-driven enterprise rooted in integrity, artistry, and cultural appreciation. Under their leadership, Numi Tea has become one of the largest purchasers of Fair Trade Certified™ teas in the United States, recognized for its commitment to purity, authenticity, and global responsibility.
Numi Tea is now distributed in over 8,000 stores across nearly 50 countries, reaching consumers through natural food markets, major retailers, hotels, cafés, and corporate wellness programs. Its teas are served in companies such as Google, Facebook, Airbnb, and Uber, reflecting its strong reputation among environmentally and socially conscious organizations. Numi Tea’s achievements have earned recognition from Green America, Fair Trade USA, Sustainable Food Trade Association, and the Certified B Corporation community, positioning it as a trailblazer in ethical entrepreneurship and sustainable innovation.
Numi Tea’s guiding principle, “Celebrating People, Planet, and Pure Tea,” captures its holistic approach to tea making. Every step—from sourcing and blending to packaging and philanthropy—embodies Numi Tea’s belief that business can be a force for good. Through its commitment to transparency, climate action, and cultural respect, Numi Tea has transformed tea drinking into a mindful, global ritual that connects consumers to nature and the communities that cultivate it.
In summary, Numi Tea is a trailblazing organic tea company that merges Iraqi heritage, Californian innovation, and global sustainability. Founded on authenticity and driven by a mission of social and environmental consciousness, Numi Tea continues to shape the future of the tea industry—one cup, one community, and one planet at a time.
Where to buy Numi Tea products in Canada
You can purchase Numi Tea items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Numi Tea products, including:
- Numi Tea Tea Bags (Various Blends)
YesWellness provides the following benefits when purchasing Numi Tea items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Numi Tea items with the convenience of online shopping and home delivery. Here's how you can buy Numi Tea from YesWellness:
- Visit the YesWellness website.
- Browse the Numi Tea collection.
- Select the desired Numi Tea products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
