Buy Me to We products online in Canada
Me to We is a Canadian social enterprise that merges consumerism with social impact, founded in 2008 by Craig and Marc Kielburger as part of the broader WE movement. Headquartered in Toronto, Ontario, Me to We was created to support the operations of WE Charity (formerly Free The Children), a nonprofit organization established in 1995 to empower youth and eliminate child labor. Me to We arose from a need to develop a sustainable revenue stream to fund charitable initiatives without relying entirely on donations. As a pioneering social enterprise, Me to We leverages business principles to create social change. Me to We has become notable for its integration of market-driven solutions with nonprofit goals.
The model behind Me to We is unique: it operates as a certified B Corporation, dedicating at least 50% of its net profits to support the charity work of WE Charity. The other 50% is reinvested into growing the social enterprise and ensuring long-term sustainability. This hybrid structure allowed Me to We to blend business practices with philanthropic values, focusing on creating a global network of ethical commerce, youth empowerment, and sustainable development. The profits from Me to We support charitable causes and fund global development projects, notably in the areas of education, clean water, health care, and economic opportunity.
Me to We gained national and international visibility through its association with WE Day—massive youth empowerment events featuring celebrities, political leaders, and global activists that inspired social action among students. Over time, the Me to We brand became synonymous with ethical consumption and conscious capitalism, appealing especially to millennial and Gen Z consumers. It operates primarily by selling ethically produced products—such as fair trade goods, apparel, accessories, and personal care items—as well as providing immersive volunteer opportunities, leadership training, and travel programs.
However, in 2020, the WE organization came under public scrutiny due to its involvement in a controversial Canadian government contract related to student volunteer grants during the COVID-19 pandemic. This led to increased investigations, loss of corporate partners, and ultimately, the wind-down of WE Charity’s Canadian operations. While WE Charity's closure significantly impacted the visibility and activities of Me to We, the social enterprise continued limited operations, focusing on fair-trade partnerships and honoring commitments to the communities it works with. It positions itself at the intersection between ethical consumerism and impactful philanthropy, encouraging individuals to use their everyday choices—like how they shop or travel—to make a positive difference in the world.
Me to We is a pioneering example of a mission-driven business model that blends purpose with profit. It played a formative role in building a culture of youth-led social change in Canada, while supporting community development in underserved regions through ethical products, education, and meaningful experiences. Me to We is widely recognized for innovating the "social enterprise" space in Canada and globally, giving consumers and young people practical pathways to become agents of change through their daily actions and purchases. Despite facing increased scrutiny in recent years due to the broader WE organization’s controversies and restructuring, Me to We remains a significant entity in conversations about ethical business and social entrepreneurship.
Where to buy Me to We products in Canada
You can purchase Me to We items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Me to We products, including:
- Me to We Bracelet (Various)
YesWellness provides the following benefits when purchasing Me to We items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Me to We items with the convenience of online shopping and home delivery. Here's how you can buy Me to We from YesWellness:
- Visit the YesWellness website.
- Browse the Me to We collection.
- Select the desired Me to We products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
