Buy JUST products online in Canada
JUST is a pioneering plant-based food brand operated by Eat Just, Inc., a California-based food innovation company founded in 2011 by Josh Tetrick and Josh Balk in San Francisco. Formerly known as Hampton Creek, JUST was created with a mission to revolutionize the food industry through sustainable, ethical, and science-based alternatives to conventional animal products. The rebranding to JUST reflected the company’s broader vision: creating food that is "just"—fair to the planet, animals, and people alike.
At the core of JUST’s success is its flagship product, JUST Egg, a groundbreaking vegan egg alternative made from mung bean protein. Introduced in 2019, JUST Egg was developed to replicate the taste, texture, and versatility of scrambled eggs, without any cholesterol, animal ingredients, or environmental burden. The choice of mung beans came after extensive research into plant proteins that could gel and cook like eggs, a key characteristic that sets JUST Egg apart from competitors. The result is a non-GMO, gluten-free, and dairy-free food that fits seamlessly into plant-based, flexitarian, and allergen-sensitive diets.
JUST formulated its products to be used in a wide range of applications—from classic breakfast dishes to baking and savory recipes—ensuring that JUST Egg doesn’t just replace eggs, but elevates how we think about protein. The success of JUST Egg has propelled the brand to become a household name in sustainable eating, available in major retailers including Whole Foods, Walmart, Costco, Target, and Amazon, as well as through restaurants and foodservice providers across North America, Europe, and Asia.
Beyond its plant-based products, JUST is at the forefront of cellular agriculture through its GOOD Meat division. In 2020, JUST became the first company in the world to receive regulatory approval to sell cultivated chicken in Singapore, followed by approval in the United States in 2023. These historic milestones place JUST in a dual leadership role across both plant-based innovation and lab-grown meat production, reshaping global conversations around the future of food.
Environmental sustainability is at the heart of JUST’s mission. According to internal life-cycle analysis, JUST Egg uses 98% less water, emits 93% less CO₂, and requires 86% less land than traditional chicken egg production. These statistics reflect JUST’s commitment to creating food systems that reduce the environmental impact of industrial animal agriculture. JUST actively promotes clean, scalable alternatives that address climate change, biodiversity loss, and resource depletion.
The branding and philosophy behind JUST emphasize simplicity, honesty, and impact. Whether through bold packaging or purpose-driven campaigns, JUST connects with vegans, vegetarians, flexitarians, and curious mainstream consumers alike. The brand frequently collaborates with chefs, restaurants, and nonprofits to promote food innovation, public health, and sustainability education.
Today, JUST stands as a global leader in food technology, recognized for its innovation in plant-based proteins, its trailblazing work in cultivated meat, and its unshakable focus on creating a better food future. With JUST Egg leading the transformation, JUST continues to drive change through food that’s not only better for the environment—but better for everyone.
Where to buy JUST products in Canada
You can purchase JUST items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of JUST products, including:
YesWellness provides the following benefits when purchasing JUST items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality JUST items with the convenience of online shopping and home delivery. Here's how you can buy JUST from YesWellness:
- Visit the YesWellness website.
- Browse the JUST collection.
- Select the desired JUST products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
