beautyblender

Beautyblender is a makeup tool brand best known for its iconic egg-shaped sponge that provides a smooth, airbrushed finish when applying foundation and other cosmetics. Beautyblender revolutionized makeup application with its unique shape and latex-free, edgeless design.

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Buy Beautyblender products online in Canada 

Beautyblender is an influential American beauty brand best known for its teardrop-shaped makeup sponge, which transformed how makeup is applied both professionally and at home. Beautyblender was founded in 2003 by Rea Ann Silva, a seasoned Hollywood makeup artist with over 20 years of on-set experience. While working on high-definition television shows, Silva recognized that traditional makeup tools—especially brushes—left visible streaks under HD cameras. In response, she designed a seamless, edgeless sponge that could deliver a flawless, airbrushed finish without streaking, and Beautyblender was born.

Beautyblender was initially created to avoid the hassle of using an airbrush, which required actors to be pulled offset, to apply foundation on set. The original hot pink sponge was made from a proprietary latex-free, open-cell foam, designed to be used damp, so it absorbs minimal product and glides evenly over the skin. The edgeless shape allows for smooth blending in both broad and detailed areas of the face, offering a professional-level result with ease. It was a game-changer not just for makeup artists, but for consumers worldwide. 

Initially, Beautyblender gained popularity through word-of-mouth and industry buzz, eventually landing in the kits of top makeup artists and celebrities. Its breakthrough success helped it earn multiple Allure Best of Beauty Awards, and the sponge soon became a cult favorite. 

Rea Ann Silva remains CEO of Rea.Deeming Beauty, Inc., the parent company headquartered in Bethlehem, Pennsylvania, with manufacturing still proudly based in the United States. As one of the first Latina women to build a globally recognized beauty brand, Silva is widely celebrated for her entrepreneurial success and influence in making professional-grade tools accessible to everyday users.

Beautyblender is known for its innovative design and its ability to create a flawless, airbrushed look, becoming a staple in the beauty industry. Today, Beautyblender is recognized as more than a sponge—it’s a symbol of beauty innovation, effortless application, and professional-quality results. It continues to lead the way in performance tools and has firmly established itself as a must-have staple in both everyday and professional makeup routines.

Where to buy Beautyblender products in Canada 

You can purchase Beautyblender items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Beautyblender products, including:

  • Beautyblender Red Carpet 1 Sponge 
  • Beautyblender Liner Designer 1 Liner Applicator 
  • Beautyblender Keep It Clean 1 Cleanser Mitt 

YesWellness provides the following benefits when purchasing Beautyblender items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Beautyblender items with the convenience of online shopping and home delivery. Here's how you can buy Beautyblender from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the Beautyblender collection.
  3. Select the desired Beautyblender products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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