Buy Truff products online in Canada
Truff is a luxury condiment brand from the United States, best known for its truffle-infused hot sauces and premium pantry staples. Founded in 2017 by Nick Guillen and Nick Ajluni, both alumni of California State University, Fullerton, Truff originated in Southern California and was inspired by the founders’ passion for food, pop culture, and innovative branding. Truff blends the luxury of black truffles with everyday flavor staples. Truff’s journey began in 2015 when Guillen and Ajluni secured the Instagram handle @sauce and cultivated a following by sharing visually striking, food-centric content that blended culinary trends with lifestyle and fashion influences.
Recognizing the potential to turn their digital presence into a tangible product, the founders set out to create an upscale hot sauce that would elevate the category. They experimented with unique flavor combinations and ultimately chose black truffle as their signature ingredient, blending real black truffle and high-quality truffle oil into their recipes. Truff officially launched as a direct-to-consumer brand, quickly gaining attention for its distinctive flavor profile, custom packaging, and premium positioning in the market. Truff is best known for its flagship product, a hot sauce made with a signature blend of ripe chili peppers, organic agave nectar, and real black truffle, creating a bold, umami-rich flavor profile.
Since its inception, Truff has expanded its offerings to include pasta sauces, mayonnaise, truffle oils, and salts, all infused with truffle flavors. Truff has grown from its online roots to being available in over 20,000 retail stores. Truff has also become known for high-profile collaborations with brands such as Popeyes, Hidden Valley Ranch, Taco Bell, and The Super Mario Brothers Movie, and has been featured multiple times on Oprah’s Favorite Things list. Truff is a lifestyle brand with strong visual identity, instantly recognizable by its sleek black bottles and geometric caps, and has gained viral popularity through Instagram and celebrity endorsements.
Truff’s success is attributed to its commitment to quality ingredients, innovative product development, and savvy use of social media and pop culture to build a loyal consumer base. Truff ethos centers around elevating everyday condiments with premium ingredients and design. Truff is celebrated for redefining the condiment category through its truffle-infused products, distinctive branding, and cultural relevance.
Where to buy Truff products in Canada
You can purchase Truff items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Truff products, including:
- Truff Black Truffle Infused Hot Sauce (170g): A premium blend of ripe red chili peppers, real black truffle, agave nectar, and savory spices for an elevated heat experience. Vegan and gluten-free, suitable for a variety of dietary preferences.
- Truff Black Truffle Oil (165mL): Olive oil infused with authentic black winter truffles, perfect as a finishing oil to enhance dishes like popcorn, potatoes, pasta, or pizza. 100% gluten-free and vegan.
- Truff White Hot Sauce Truffle Infused (170g): Combines robust red chili peppers, white truffle, agave nectar, and a touch of coriander for a vibrant, luxurious hot sauce experience. Vegetarian-friendly and versatile for use as a condiment or ingredient.
- Truff Black Truffle Infused Hotter Sauce (170g): Features black truffle, red habanero powder, and jalapeños for a "less sweet, more heat" flavor profile. Vegetarian and ideal for those who enjoy a moderately spicy kick.
YesWellness provides the following benefits when purchasing Truff items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Truff items with the convenience of online shopping and home delivery. Here's how you can buy Truff from YesWellness:
- Visit the YesWellness website.
- Browse the Truff collection.
- Select the desired Truff products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
