Buy Tru Earth products online in Canada
Tru Earth is a Canadian sustainable household and personal care brand founded in 2019 in Port Moody, British Columbia, Canada, by Brad Liski, Ryan McKenzie, and Kevin Hinton. Tru Earth emerged from the founders’ shared frustration with plastic pollution, excessive packaging, and the environmental inefficiencies of traditional cleaning products—particularly large plastic laundry detergent jugs. After testing and validating the concept of ultra-concentrated laundry detergent strips in their own homes, they launched Tru Earth with the mission to combat plastic waste, reduce carbon emissions, and provide eco-friendly, low-waste alternatives for everyday cleaning needs.
From its inception, Tru Earth positioned itself as a pioneer in zero-waste cleaning solutions, gaining rapid international recognition for its flagship product—the Tru Earth Eco-Strip Laundry Detergent. This patented, ultra-concentrated, pre-measured laundry strip is made from biodegradable, hypoallergenic ingredients, free from parabens, phosphates, chlorine bleach, dyes, and animal-based components. Packaged in compostable cardboard sleeves instead of plastic jugs, the lightweight format reduces waste, storage needs, and transportation-related greenhouse gas emissions. The strips dissolve fully in hot or cold water, delivering effective cleaning while eliminating the environmental burden of liquid and powder detergents.
The plastic-free, pre-measured design was both an environmental innovation and a consumer convenience breakthrough—eliminating over-pouring, reducing household clutter, and simplifying storage and transport. Guided by its philosophy, “Make true lasting change that helps save the planet,” Tru Earth has continued to innovate with a range of low-waste household and personal care products.
Tru Earth’s rapid growth has been fueled by its direct-to-consumer e-commerce model and partnerships with retailers in North America, Europe, and beyond. Tru Earth now ships to over 80 countries and has cultivated a global community under the #TruEarthMovement (also known as #TruChangeMakers)—consumers committed to making environmentally conscious choices with each load of laundry.
As a certified B Corporation, Tru Earth integrates corporate social responsibility into its core operations, partnering with organizations such as Ocean Wise for shoreline cleanup initiatives and donating over 20 million loads of laundry to families in need, disaster relief programs, and charitable organizations. Tru Earth supports more than 800 community organizations across North America, reinforcing its role as both a product innovator and public environmental educator.
Tru Earth’s biodegradable materials, carbon reduction strategies, and minimalist packaging have set new industry standards, challenging conventional brands to rethink their environmental impact.
Today, Tru Earth stands as a global eco-innovation leader—award-winning, mission-driven, and headquartered in Port Moody, BC—dedicated to merging planet-conscious design with high-performance functionality. Its commitment to sustainability, practicality, and consumer education has made it one of the most recognized and trusted brands in the eco-friendly consumer goods space.
Where to buy Tru Earth products in Canada
You can purchase Tru Earth items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Tru Earth products, including:
- Tru Earth Laundry Detergent Eco-Strips (Various Scents)
- Tru Earth Wool Dryer Balls
- Tru Earth Dishwasher Detergent Tablets
YesWellness provides the following benefits when purchasing Tru Earth items:
- Free shipping on orders over a certain amount.
- Detailed product information and customer reviews.
- A 60-day return policy for most items (exceptions may apply).
As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Tru Earth items with the convenience of online shopping and home delivery. Here's how you can buy Tru Earth from YesWellness:
- Visit the YesWellness website.
- Browse the Tru Earth collection.
- Select the desired Tru Earth products.
- Add them to your cart.
- Proceed to checkout.
- Complete your purchase.
