Naturtint

Naturtint is a hair color and hair care brand that produces permanent and semi-permanent dyes formulated with up to 92-99% naturally derived ingredients, botanical oils, and no ammonia. Their products are vegan, cruelty-free, and certified under the USDA BioPreferred program for biobased content, aiming to combine effective grey coverage with a gentler formula.

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Buy Naturtint products online in Canada 

Naturtint is a pioneering international hair color and hair care brand founded in 1994 in Madrid, Spain, by dermo-pharmaceutical scientist María del Pino Navarro Veroz under Laboratorios Phergal S.A., a leading Spanish company specializing in dermocosmetic, health, and beauty innovations. Naturtint was born from María’s vision to create a healthier, ammonia-free, plant-enriched permanent hair color that would empower women with safe, natural, and effective alternatives to harsh chemical dyes. Guided by her father, José Elvira Gálvez, founder of Phergal Laboratories, María spent years developing innovative formulas that blended botanical oils, plant proteins, and natural extracts such as wheat protein, meadowfoam seed oil, and baobab oil, nourishing and protecting the hair while maintaining vibrant, long-lasting color.

Before establishing Naturtint, María studied advanced hair coloring technologies in the United States, where she identified a growing demand for clean, plant-based beauty products. Drawing from this experience, she returned to Spain to develop one of Europe’s first ammonia-free, naturally derived hair color systems, marking a turning point in the modern clean beauty movement.

Naturtint’s early success in Spain quickly positioned it as a pharmacy favorite, leading to international expansion. Naturtint entered the U.S. market in 1998 through distributor Brenda Boice and her daughter Ashley, who helped establish Naturtint USA as a trusted name in the North American natural hair color sector. Two years later, in 2000, Naturtint partnered with Nature’s Dream Ltd. to introduce its range to the United Kingdom, where it became a leading natural hair color in health stores and salons. Today, Naturtint products are sold in over 35 countries worldwide, including Canada, Australia, and across Europe, distributed through retailers such as Whole Foods, Sprouts, Amazon, and independent natural beauty stores.

Naturtint’s core philosophy rests on three pillars: nature, science, and innovation. Each Naturtint formula uses 92–99% naturally derived ingredients, replacing harsh chemicals with botanical oils, seed extracts, and plant proteins. Key ingredients such as olive-derived oleic acid, soy and wheat amino acids, and meadowfoam seed oil provide deep nourishment, scalp comfort, and protection during coloring. Naturtint’s formulations are vegan, cruelty-free, and dermatologically tested, designed to deliver 100% grey coverage, luminous color, and improved hair strength with minimal irritation.

In 2021, Naturtint became the first permanent hair color certified under the USDA BioPreferred® Program in the United States, confirming its biobased content and commitment to sustainable cosmetic innovation. Naturtint continues to operate under strict Good Manufacturing Practices (GMP) and complies with ISO 9001 and ISO 22716 standards, ensuring consistent quality, safety, and traceability across its global production.

Naturtint’s product range has evolved far beyond its original permanent color collection. Today, it includes root touch-up kits, coloring masks, plastic-free shampoo and conditioner bars, and advanced aftercare and styling lines that maintain color vibrancy and restore hair health. These products are free from SLS, silicones, parabens, and synthetic fragrances, reflecting Naturtint’s clean beauty and sustainability ethos. The formulations are enriched with eco-certified botanical ingredients, and packaging features recyclable cartons, plant-based inks, and minimal plastic, reinforcing the brand’s environmental responsibility.

Sustainability is at the heart of Naturtint’s operations. Laboratorios Phergal employs renewable energy sources, biotechnology, and green chemistry principles to ensure ingredient safety and environmental integrity. Naturtint supports biodiversity conservation, emphasizing ethical sourcing, waste reduction, and carbon-conscious manufacturing practices.

Naturtint’s reputation has grown through recognition from global ethical beauty organizations. It is vegan-certified by The Vegan Society, cruelty-free, and regularly recognized by leading industry awards such as Natural Health Magazine Awards, The Green Parent Natural Beauty Awards, and Beauty Shortlist Awards, celebrating its leadership in eco-conscious hair care innovation.

Today, Naturtint stands as one of the world’s most trusted and recognizable natural hair color brands, combining scientific excellence, botanical expertise, and sustainable ethics. It continues to redefine hair care by proving that nature and science can coexist harmoniously, delivering beautiful, lasting results without compromising hair health or environmental integrity.

Where to buy Naturtint products in Canada 

You can purchase Naturtint items in Canada from YesWellness, an online retailer specializing in health and wellness solutions. YesWellness offers a wide range of Naturtint products, including:

  • Naturtint Permanent Hair Colour Ammonia Free (Various Colours) 
  • Naturtint Hair Food Masks
  • Naturtint Colour Fixing Shampoo

YesWellness provides the following benefits when purchasing Naturtint items:

  • Free shipping on orders over a certain amount.
  • Detailed product information and customer reviews.
  • A 60-day return policy for most items (exceptions may apply).

As one of Canada's leading online sources for health and wellness items, YesWellness ensures that customers have access to high-quality Naturtint items with the convenience of online shopping and home delivery. Here's how you can buy Naturtint from YesWellness:

  1. Visit the YesWellness website.
  2. Browse the Naturtint collection.
  3. Select the desired Naturtint products.
  4. Add them to your cart.
  5. Proceed to checkout.
  6. Complete your purchase.
  1. Canada 1-10 business days after your order leaves the warehouse and is dependent on your region.
  2. United States 4-14 business days after your order leaves our warehouse.

    For more info, visit our shipping page.

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