Bruce McMullin, the founder of Sibu, is no stranger to the communities of the Himalayas. It is through his family and business connections to this area that he was introduced to Nico Khanna, who was known through the area for his Ayurvedic knowledge. The seeds of what would become a brand were rooted in this meeting and to a plant producing what is known as “the holy fruit of the Himalayas”, more commonly called Sea Buckthorn Berries. These bright orange berries grow wild in India, have a very tart taste and have a powerful nutrient profile. They have been used for thousands of years both to treat ailments and as beauty ingredients. From these beginnings, Sibu has developed a vegan and cruelty free line of skin care products and dietary supplements. The 190 bioactive ingredients in the sea buckthorn berry are the foundations of their unique product line which nourishes the body on both the inside through omegas (including the elusive omega 7) and through innovate topicals for the skin, nails, and hair.
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