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Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! Specifically, they want to help you "Kick Aspartame!" Their line of mints and gums is naturally sweetened with 100% xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria, also providing a natural alternative to potentially dangerous artificial low-calorie sweeteners. Made in Switzerland, their products are vegan, gluten free, soy free, nut & peanut-free, and non-GMO. They are also diabetic friendly as Xylitol has one of the lowest glycemic index scores of any sweetener.