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Jason Natural Products include pure and natural shampoos & conditioners, soaps, body lotions, toothpaste and mouthwash for the whole family. It all started in California in 1959 when a group of independent thinkers sought to establish a new kind of personal care for themselves and their families. Taking the name JĀSÖN®, which means “Healer” in Greek, they rejected harsh, risky chemicals, instead choosing select safe, wholesome, natural ingredients. While they rigorously test every formula to ensure safety and efficacy, they do not test on animals. Our most popular Jason products include Jason Sea Fresh Strengthening Toothpaste, Jason Normalizing Tea Tree Shampoo and Jason Kids Only Toothpaste