New Roots Herbal started in 1985. New Roots Herbal Inc was founded in 1985. The company's line of business includes manufacturing dry, condensed, and evaporated dairy products. New Roots Herbal is a Good Manufacturing Practices (GMP)–compliant, manufacturer of natural health products (NHPs). Peter Wilkes, founder of New Roots Herbal, began working in the health-food industry in 1973, at the first natural foods co‑op in Montreal.