Pantene

PRO-V DISCOVERY — It was purely by chance that Swiss doctors at an intensive care unit made a discovery that would change the history of hair care. It was the 1940s and they had been working with a brand new treatment to heal serious skin injuries. The treatment had been developed to help regenerate skin tissue. But as they were monitoring their patients, what caught the attention of the doctors was the dramatic effect it was having on hair. They were surprised to see it growing stronger and thicker where the skin had been treated. What was this miracle formula that was causing this effect? It was Pro-Vitamin B5.

Pantene has a unique Pro-V formula that transforms your hair by making it stronger. And ever since its origin, the Pro-V formula has been constantly advanced with help from Pantene’s global network of hair science experts. What started completely by chance over 70 years ago is now better than ever at making your hair stronger than ever. More great hair days for all!