Lundberg Family Farms

Lundberg Family Farms, based in Richvale, California, United States, is a farm that produces rice, chips and their packaging, and that also markets organic foods. It is family owned and has been a pioneer in organic farming, especially rice products. It was the first business to produce and market a brand of organic rice in the United States. Today it is one of the United States' top brands of organic products, with 14,000 acres under management. Albert and Frances Lundberg, the grandparents of the current Lundbergs, traveled west to Richvale, California, in 1937 from Nebraska, seeking their fortunes out west after the Great Depression.