Coast Protein is a highly brandable .com name for a site about nutrition. It featured recipes and listed protein powders and energy bars for a site that sold protein and energy supplements. Why are people happy to eat processed meat pumped full of hormones but are grossed out by real food? It was a question that had long been on the mind of Coast Protein’s founder Dylan Jones as he spent his teenage summers on organic cattle ranches and later exploring the backcountry of British Columbia and the Yukon.
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