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Alaffia’s success is not simply measured by profit. Rather, they measure their success by empowerment. Empowerment Projects are Alaffia’s mission in action, funded by the sales of their products. They Invest in African communities because they believe that it is their moral responsibility and to ensure African resources empower African communities. Their goal is to alleviate poverty and encourage gender equality. Their Empowerment Projects include several Education-Based Projects, Maternal Health, FGM Eradication, Eyeglasses and Reforestation. All of Alaffia’s projects empower Togolese communities to provide their skills and knowledge to the rest of the world and rise out of poverty. Their products are fair trade to ensure fair working conditions and environmental sustainability, and are not tested on animals. Our most popular Alaffia products include Alaffia EveryDay Shea Body Lotion, Alaffia Neem and Shea Recovery Shampoo Rosemary Tea Tree and Alaffia Everyday Shea Shampoo.