23 Degrees Coffee
The name of its company, 23 Degrees Roastery, is inspired by the Bean Belt, an area 23° north and south of the equator. This region is where most of the world’s coffee is grown. 23 Degrees Roastery was officially launched in April 2011. 23 Degrees Coffee's passion for coffee has been brewing over the past 10 years. Benjamin Yu and his business partner, Ben Safa, teamed up to form a local Toronto business. They were intent on bringing freshly roasted, certified organic, and fair trade coffee to the Toronto scene. While the Canadian east and west coast coffee cultures have been well established, there has not been much of a local movement in Toronto, especially in retail. 23 Degrees Roastery aimed to change this and developed their roasts and blends to maximize the natural flavour of the coffee beans without burning or charring.